Drive paid and organic digital marketing for books across social platforms, owning audience-driven campaigns and influencer partnerships.

• Own planning, execution, and optimization of paid campaigns on Meta, TikTok, YouTube, and other digital platforms.
• Define audience segments and translate insights into budget, targeting, and creative decisions.
• Collaborate cross-functionally to ensure consistent messaging and timely delivery across campaigns.
• Advise authors on platform strategies to grow audiences and visibility.
• Monitor budgets and performance to maximize ROI while staying agile.
• Develop and manage A/B testing for creatives, copy, and audience segments.
• Track, measure, and report on campaign performance, ROI, and audience growth.
• Oversee the creation of engaging organic content tailored to each platform.
• Identify and act on emerging trends and community engagement, especially BookTok/BookTube.
• Build relationships with influencers and creators to amplify key releases.

Requirements

• 7+ years of experience in social media and digital marketing, including paid, organic, and influencer strategies.
• Proven success with A/B testing, creative optimization, and data-driven performance improvement.
• Deep experience with Meta Ads (Facebook & Instagram); TikTok and YouTube Ads experience strongly preferred.
• Expertise in audience development, segmentation, and analytics-driven decision making.
• Experience working with influencers and creators in lifestyle, entertainment, or publishing.
• Proficiency in analytics and social listening tools (Meta Business Suite, Google Analytics, TikTok Creator Center, Meltwater, Amazon Analytics, HubSpot, etc.).
• Strong understanding of digital culture and reader communities, particularly within book ecosystems.
• Excellent communication, leadership, and project management skills.

Preferred

• A passion for books, storytelling, and building authentic connections with readers.
• Publishing experience is a plus.

Benefits

• Generous paid holidays and Summer Fridays.
• Company-paid year-end office closure between Christmas Eve and New Year’s Day each year
• Comprehensive health benefits, including short-term and long-term disability.
• Retirement savings (401k) and life insurance.
• Vacation, Personal, and Sick time off.