Mediasmith, Inc.

Assistant Media Planner

Oakland, CA (Remote)

Salary Not AvailableIntern/New GradFull time

Posted 4 months ago

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Job Summary

Support media planning operations and campaign execution as an analyst at Mediasmith, focusing on data support, vendor coordination, and reporting.

  • Assist in RFPs, insertions orders, and campaign reporting to support media buyers.
  • Must-have: Excellent quantitative skills and advanced Excel proficiency.
  • Standout: Experience coordinating with vendors and publishing media execution workflows.

Job Description

Responsibilities

  • Provide analysis, information on sites and technologies to support client media recommendations
  • Contact sales reps for media kits, rates, and other information needed during the strategy development
  • Manage vendor contact database
  • Issue RFPs (Requests for proposals) under the direction of Media Buyer/Planner
  • Analyze alternatives, supporting the Buyer/Planner in negotiations
  • Assist in the execution and maintenance of client media campaigns by preparing insertions orders, media authorizations and updating media flowcharts
  • Verify that campaign was delivered as scheduled
  • Inform team of deadlines and changes in timing
  • Communicate creative unit information to creative partners and client
  • Develop proficiency in utilizing online media research tools such as ComScore, MRI, etc.
  • Prepare banner trafficking through Ad-Serving Technology
  • Prepare data tracking through Ad-Serving Technology
  • Prepare campaign reports
  • Provide online lead generation support
  • Manage client binders, media kits, and related paperwork
  • Assist in the filing of resources/research materials
  • Prepare competitive spending/search reports
  • Coordinate meetings with Publishers
  • Assist with client income projections and cash flow reporting