AI Product Marketing Manager

San Mateo, CA (Hybrid)

$161K/yr – $200K/yrMid Level5+ years expFull time

Posted 5 days ago

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Job Summary

Own the AI product marketing for Freshservice by shaping positioning, launches, and cross functional orchestration.

Lead cross-functional launch planning with Product, Marketing, Sales, CS, Enablement, and PR.
Develop differentiated messaging that communicates AI value to IT admins, IT leaders, and enterprise buyers.
Gather customer insights to inform positioning and future direction.

Job Description

Responsibilities

Own product marketing for AI capabilities within the Freshservice platform, including positioning, messaging, and launches.
For assigned AI product areas, partner with Product Management throughout the product lifecycle to influence roadmap, define customer value, and prepare launches.
Drive content and external-facing assets that communicate Freshworks' point of view on AI and the uniqueness of our approach.
Develop differentiated messaging that clearly communicates the business value of AI features for IT administrators, IT leaders, and enterprise buyers.
Lead cross-functional launch planning with Product, Marketing, Sales, Customer Success, Enablement, and PR.
Create sales enablement content including presentations, battlecards, FAQs, demos, and competitive messaging.
Develop customer-facing assets including web, content, blogs, videos, webinars, and launch campaigns.
Gather customer insights through interviews, research, and competitive analysis to inform positioning and future product direction.
Partner with Demand Generation and Lifecycle Marketing to drive AI feature awareness, adoption, and customer engagement.
Measure launch success and iterate messaging based on customer feedback, adoption metrics, and market trends.

Requirements

5-8 years of Product Marketing experience in B2B SaaS
Experience launching AI, machine learning, GenAI, Copilot, agentic AI, or other intelligent software capabilities
Strong messaging and positioning skills with the ability to simplify technical concepts for business and technical audiences
A strong bias towards creatively incorporating AI into product marketing workflows
Experience leading cross-functional product launches from planning through execution
Strong partnership with Product Management and Engineering teams
Experience creating customer-facing content and sales enablement materials
Customer-first mindset with strong market research and storytelling skills
Excellent written and verbal communication skills

Benefits

Freshworks offers multiple options for dental, medical, vision, disability and life insurances. Equity + ESPP, flexible PTO, flexible spending, commuter benefits and wellness benefits are also offered. Freshworks also offers adoption and parental leave benefits.

Freshworks

Freshworks Inc. (NASDAQ: FRSH) builds uncomplicated service software that delivers exceptional customer and employee experiences. Our enterprise-grade solutions are powerful, yet easy to use, and quick to deliver results. Our people-first approach to AI eliminates friction, making employees more effective and organizations more productive.Over 74,000 companies, including Bridgestone, New Balance, Nucor, S&P Global, and Sony Music, trust Freshworks’ customer experience (CX) and employee experience (EX) software to fuel customer loyalty and service efficiency.

Founded in 2010

San Mateo, California, USA

9.6K employees (670 in marketing)

www.freshworks.com/?tactic_id=6909181&utm_source=social&utm_medium=linkedin&utm_campaign=aboutpage&utm_term=organic