Responsibilities

• Lead the end-to-end lifecycle of influencer programs, from initial strategy and creator sourcing to contract negotiation, content oversight, and performance analysis.
• Act as the primary strategic lead for influencer work, proactively recommending creator shortlists, content briefs, and amplification strategies that solve real business problems.
• Serve as the connective tissue between PR, social, and paid media teams to ensure influencer work is integrated, impactful, and on-brand.
• Utilize social listening, AI, and analytics tools to uncover opportunities and identify creators who can authentically tap into cultural tensions.
• Manage day-to-day client communications, navigating feedback and troubleshooting issues like creator falloff or legal/usage concerns with data-backed solutions.
• Research, pilot, and apply emerging technologies and AI tools to increase productivity and give influencer programs a competitive edge.
• Oversee program-specific financial health, including creator fees, gifting budgets, monthly billing, and profitability assessments.
• Mentor junior team members, setting high standards for professionalism and teaching the “why” behind creator selection and social-first strategy.

Requirements

• Bachelor’s degree in Communications, Marketing, PR, Journalism, or equivalent experience.
• 4+ years of experience in a fast-paced agency or corporate environment with a specific focus on influencer and creator strategy.
• Proven track record of executing high-impact, award-winning influencer campaigns that drive relevance and ROI.
• Deep knowledge of the social landscape, FTC guidelines, creator trends, and the technical mechanics of platform algorithms.
• Ability to translate complex campaign data into actionable insights and strategic reports for senior-level clients.
• Strong verbal and writing skills with the ability to lead presentations and pitch creator-led ideas with conviction.
• A self-starter with excellent organizational skills and the ability to manage multiple creator workstreams and timelines simultaneously.
• Proficiency in influencer marketing platforms, social listening tools, and a passion for adopting new AI-driven workflows.