Account Executive, Public Relations (B2B Technology)

New York City, NY (Remote)

$54K/yr – $72K/yrMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own the PR storytelling for B2B tech by shaping media outreach, craftable pitches, and integrated campaigns that turn complex tech into clear narratives for reporters and influencers.

  • Media Relations & Outreach: build reporter lists, pitch opportunities, and secure coverage across business and tech outlets.
  • Campaign & Content Execution: draft releases, bios, awards, speaking abstracts, and coordinate with social/content teams for amplification.
  • Measurement & Storytelling: monitor coverage, analyze results, and refine pitches based on data and trends.

Job Description

Responsibilities

  • Support day-to-day client account work, including media relations, awards, speaking programs, and content development.
  • Help manage projects by tracking deliverables, timelines, and priorities to ensure quality and alignment with client goals.
  • Participate in client calls and meetings, taking notes, drafting recaps, and ensuring follow-up items are completed.
  • Research industry trends, competitors, and media opportunities to inform client storytelling.
  • Assist in the creation of quarterly campaign plans and PR recommendations.
  • Build and maintain relationships with reporters and influencers across business and technology outlets.
  • Research and develop targeted media lists and pitch opportunities.
  • Draft, refine, and distribute pitches that generate coverage aligned with client goals.
  • Monitor media coverage and industry news to identify opportunities for client participation.
  • Contribute to social and digital amplification strategies to extend earned media results.
  • Write and edit clear, engaging content across multiple formats, including: Press releases, media pitches, and Q&As; Award submissions, speaking abstracts, and bios; Contributed articles, blogs, and background materials.
  • Translate complex technology concepts into accessible, compelling narratives.
  • Ensure accuracy, tone, and messaging consistency across all client deliverables.
  • Track, analyze, and report on media results and campaign performance.
  • Support senior team members in using data to refine pitching and storytelling strategies.
  • Collaborate with colleagues across teams—social, content, design—to ensure integrated program delivery.
  • Work closely with your team to support execution, share ideas, and learn from senior mentors.
  • Take initiative on projects, communicate clearly, and manage your time effectively.
  • Contribute to a supportive, creative, and collaborative team environment.

Requirements

  • 2–3 years of PR or communications experience, in an agency setting
  • Background in B2B technology sectors such as AI, cybersecurity, SaaS, or infrastructure
  • Strong writing and editing skills with an eye for detail and clarity
  • Experience supporting media relations and securing coverage
  • Strong organization and multitasking skills in a fast-paced environment
  • Curiosity about emerging technology trends and storytelling opportunities
  • A proactive, team-oriented, and growth-minded attitude

Preferred

Benefits

  • Competitive salary with merit-based opportunities for growth
  • Flexible hybrid work model tailored to your schedule and lifestyle
  • Generous vacation policy, including extended summer and winter breaks
  • Early log-off on Fridays through our Empower Hours program
  • 401(k) plan with employer matching
  • Comprehensive medical, dental, and vision coverage, plus FSA options
  • Paid parental leave benefits
  • Commuter benefits
  • Annual Growth Mindset stipend for books, events, or learning experiences
  • Monthly technology reimbursement
  • Wellness benefit program for mental and physical health
  • 501c3 donation matching program
  • Mentorship and ongoing professional development opportunities
  • Monthly recognition and team celebrations
  • Employee referral and new business referral bonuses
  • Quarterly Highwire events and team gatherings
  • Dog-friendly office environment
  • A supportive, inclusive, and collaborative workplace where you can grow and do your best work
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Highwire

Highwire is a strategic marketing communications agency built at the intersection of innovation and industry.We help ambitious brands navigate complexity, lead markets, and grow with purpose. With integrated capabilities across strategic marketing communications, creative, and insights, we bring clarity where there’s noise – and influence where it matters most.Our team operates at the speed of change, delivering bold ideas and measurable impact across B2B tech, healthcare, cybersecurity, energy, financial services, and beyond.Whether you’re preparing for IPO, entering a new market, or reshaping your category, we’re the partner that helps you rise above.Highwire. Above all.

San Francisco, California, USA
184 employees (40 in marketing)

Traffic Signals

Monthly Visitors
9.4K
Traffic Source Mix
Search
38.4%
Direct
41.9%
Referral
6.3%
Social
11.6%
Paid
1.5%

Headcount Trend

Current headcount: ~184

Marketing Team

Marketing Team Size
33 (18% of company)
Median Career Experience
8.5 years
Median Tenure
2.3 years
Marketing Roles Posted (Last 30 Days)
8

Funding

Last Raise
Private Equity, 4 years ago

Funding History

  • Sep 2022
    Private Equity

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