Account Director - Trailblaze at Pixly - Influencer Marketing | New York City, NY | $120K/yr – $175K/yr

Pixly - Influencer Marketing

Account Director - Trailblaze

New York City, NY (Hybrid)

$120K/yr – $175K/yrSenior Level8+ years expFull time

Posted 6 weeks ago

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Job Summary

Own and elevate integrated communications with a bias toward breakthrough ideas, high-profile placements, and client business impact.

Integrated Communications: Own cross-channel strategy across earned media, influencer, creative, and executive visibility.
Creative Ideation & Pitching: Turn briefs into newsworthy angles and pitches that land elite outlets.
Campaign Leadership: Build annual plans, editorial calendars, and KPI-linked frameworks while mentoring the team.

Job Description

Responsibilities

Own integrated communications strategy across earned media, influencer, creative, and executive visibility
Turn briefs into breakthrough ideas. You should create the kind that get the AP to file, land on Colbert, and move stock prices.
Build annual comms plans, editorial calendars, messaging platforms, and campaign frameworks with KPIs that actually tie to a client’s business.
Understand and navigate platform restrictions and category-specific regulatory guardrails.
Invent the moments. The kind that turns a product launch into a cultural conversation, a wellness trend into a WSJ story, and a niche ingredient into a household name.
Know what's landing where, from Forbes to Feed Me to Rolling Stone, and what will land where next.
Lead the team in generating and refining creative pitch angles, PR stunts, and survey-led news hooks.
Operate with platform fluency. From building workflows in Claude to negotiating a brand partnership for Substack, you’re skilled up and scouting what’s next.
Be the trusted advisor for CMOs, CEOs, and founders.
Lead client meetings as someone who has an answer before the question lands.

Responsibilities

8+ years of experience working in PR, communications, and/or integrated marketing. You have the confidence and presence to lead a meeting, respectfully challenge an idea, or disarm an agitated client, journalist, or teammate.
Creative firepower, not just PR mechanics. You don’t just execute your client’s ideas, you generate them. You have a nose for what’s newsworthy and know how to take a story from mid to elite. You’re driven to find the angle and pitch the unexpected.
Cultural literacy. You probably have too many tabs open. You’re tracking macro trends, micro trends, and emerging trends. And, crucially, you can convert those trends into insights that help your clients.
Regulated industry fluency. You have experience navigating regulated industries and active relationships with the media and influencers who cover them. Our clients range from CPG and DTC brands to longevity and technology companies. What they have in common is an ambition to challenge convention and change the narrative.
Genuine service orientation. You stay ahead of clients by anticipating their needs (and the needs of the journalists covering them) before you have to be asked. You treat clients large and small as a top priority with timely responses, turnkey deliverables, and strategic counsel that shows you understand their business and priorities.
Good-humored tenacity. You don’t see “No” as a stop sign, but a prompt to pivot. You generate a new idea. Hit up a different target. Change up the pitch. Whether you are securing a media exclusive or pitching a new client, you are a relentless closer.
Integrated thinking. As part of ACC, Trailblaze brings clients a wider range of expertise from talent negotiations and media buying to event production and content creation. A strong AD should think beyond earned media, understanding how PR ladders into influencer, partnerships, experiential, and social.

Pixly - Influencer Marketing

Pixly is a full-service marketing agency specializing in influencer activations across YouTube, Twitch, Instagram, TikTok, and Podcasts. Our experienced team delivers successful marketing campaigns by building custom influencer strategies, precise matchmaking, and managing end-to-end campaign operations. We're powering the influencer marketing programs for some of the largest globally recognized brands in the world.

Founded in 2017

San Francisco, California, USA

12 employees (2 in marketing)

www.pixly.tv