Responsibilities

• Build social influencer strategies cross-functionally to align strategic efforts and priorities, and able to develop strategic outputs with little to no oversight
• Collaborate closely with strategy, creative, paid and larger integrated agency teams to deliver program initiatives
• Effectively knows how to drive an influencer marketing program forward and manage a team to ensure influencer contracts are negotiated and content is delivered swiftly and on time
• Lead end-to-end influencer procurement process from influencer recommendations, content reviews, content posting and reporting
• Maintains strong connections with talent and management agencies to ensure quality relationships, reliability and quick turn asks
• Spearhead high profile activations and campaigns for some of our top tech, consumer, and CPG clients
• Provide expert counsel to clients and colleagues on social/digital/influencer best practices
• Lead a high-performing team; mentor and develop junior team members

Requirements

• 8+ years of experience, preferably within an agency environment
• Is comfortable working in a team setting, is not an independent contributor
• Strong understanding of the overall media and social landscape, with an emphasis on digital experience
• Excellent communication and negotiation skills, with ability to develop relationships with influencers, creators, agencies, and other partners
• Deep expertise in managing influencer programs
• Strong knowledge of social platforms, including paid amplification and campaign optimization
• Strong understanding of marketing funnel analytics & KPIs
• Familiarity with a broad set of social, media and influencer analytics tools
• Detail-oriented, multi-tasker with excellent time-management skills
• Strong written, verbal communication, negotiation and presentation skills

Preferred

• Bonus if you have experience in the B2B and LinkedIn influencer space