Account Director, Influence

New York City, NY (Hybrid)

$100K/yr – $130K/yrSenior Level8+ years expFull time

Posted 2 weeks ago

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Job Summary

Own the influencer program from discovery through reporting with cross functional alignment and fast execution.

Lead cross functional influencer campaigns strategy and execution, guiding the team with minimal oversight.
Manage end to end procurement: influencer recommendations, content reviews, posting, and measurement.
Maintain strong relationships with talent and agencies to secure quick turn asks and high quality partners.

Job Description

Build social influencer strategies cross-functionally to align strategic efforts and priorities, and able to develop strategic outputs with little to no oversight. Collaborate closely with strategy, creative, paid and larger integrated agency teams to deliver program initiatives.
Effectively knows how to drive an influencer marketing program forward and manage a team to ensure influencer contracts are negotiated and content is delivered swiftly and on time.
Lead end-to-end influencer procurement process from influencer recommendations, content reviews, content posting and reporting
Maintains strong connections with talent and management agencies to ensure quality relationships, reliability and quick turn asks.
Spearhead high profile activations and campaigns for some of our top tech, consumer, and CPG clients.
Provide expert counsel to clients and colleagues on social/digital/influencer best practices
Lead a high-performing team; mentor and develop junior team members

8+ years of experience, preferably within an agency environment
Is comfortable working in a team setting, is not an independent contributor.
Strong understanding of the overall media and social landscape, with an emphasis on digital experience
Excellent communication and negotiation skills, with ability to develop relationships with influencers, creators, agencies, and other partners.
Deep expertise in managing influencer programs
Strong knowledge of social platforms, including paid amplification and campaign optimization
Strong understanding of marketing funnel analytics & KPIs
Familiarity with a broad set of social, media and influencer analytics tools
Detail-oriented, multi-tasker with excellent time-management skills
Strong written, verbal communication, negotiation and presentation skills

Experience leading a team is an asset
Bonus if you have experience in the B2B and LinkedIn influencer space

Weber Shandwick

Weber Shandwick is the earned-first global communications agency. Led by world-class strategic and creative thinkers and activators, Weber Shandwick has won some of the most prestigious awards in the industry, including being named #1 in the Public Relations and Brand Strategies category on Fast Company’s 2024 Most Innovative Companies list, one of Fast Company’s Best Workplace for Innovators in 2023, PRWeek’s 2024 Global Agency of the Year, ranked #1 on PRovoke’s Global Creative Index in 2024 and honored on Ad Age’s A-List in 2024 & 2020 and Best Places to Work in 2019, in addition to being awarded Campaign Global’s PR Agency of the Year in 2023. Weber Shandwick was the most awarded PR agency at the 2023 and 2024 Cannes Lions International Festival of Creativity, including earning the PR industry’s first-ever idea-led Cannes Grand Prix in the Brand Experience & Activation category and cumulatively earning more than 225 Cannes Lions. Weber Shandwick has also been named PR Agency of the Year by Campaign US in 2021, honored as PRovoke’s Global Agency of the Decade in 2020 and ranked #1 on PRovoke’s Global Creative Index in 2021 and 2022. Additionally, the firm was named PRWeek’s Global Agency of the Year in 2015, 2016, 2017 and 2018 and was awarded PRWeek’s Purpose Agency of the Year in 2020 and 2021. Weber Shandwick also received Honorable Mention on the Gartner Magic Quadrant for Global Marketing Agencies in 2021, as the only PR agency featured.  Part of the Interpublic Group (NYSE: IPG), Weber Shandwick is the anchor agency within The Weber Shandwick Collective – the strategic communications and consulting network. For more information, visit https://www.webershandwick.com/. Social Media Community Guidelines: http://bit.ly/wssocialterms

Founded in 2001

New York, NY, US

4.4K employees (1,170 in marketing)

www.webershandwick.com