Tony's Chocolonely logo

Tony's Chocolonely

Brand · Food and Beverage Services

4.1

Company overview

Tony’s Chocolonely is an impact company that makes chocolate, committed to ending exploitation in cocoa. And not just the cocoa in our chocolate, but in all chocolate worldwide.Tony's Chocolonely was founded in 2005 by 3 journalists from the Dutch TV show ‘Keuringsdienst van Waarde’ after they discovered that the world’s largest chocolate manufacturers were buying cocoa from plantations that used illegal labor. Since then, we've dedicated our efforts to raising awareness of and eliminating inequality in the cocoa industry, becoming the #1 chocolate brand in the Netherlands.With incredibly tasty chocolate, we lead by example and show the world that chocolate can be made differently: in taste, packaging and the way we do business with cocoa farmers. Starting with paying them a higher price.Alone, we’ll end exploitation in our cocoa supply chain, but together we can change the industry across the globe. That's why we invite everyone to join our commitment. 'Cause it's only together that we'll end exploitation in cocoa.
Founded in 2005
Amsterdam, North Holland, NLD
460 employees (55 in marketing)
78% recommend to a friend
70% positive business outlook

Salaries

Typical salary range

$92,000 – $110,000

/ yr

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People

Headcount trend

Company growth over the last 12 months

Headcount +5% year over year

Funding

Total funding

$21.9M

Last raise

$21.9M

Secondary Market, 3 years ago

Funding history

Jun 2023

Secondary Market Tony'S Chocolonely · $21.9M

Feb 2020

Venture Round Tony'S Chocolonely

Audience

Monthly website visitors
399.9K
Month over month-3.4%
Quarter over quarter-30.4%
Top sourceSearch (55.2%)
Ad budget per month$3.0K
Average search rank56.6
Traffic source mix
Search
55.2%
Direct
34.9%
Social
4.5%
Referral
4.5%
Paid referral
0.7%

LinkedIn followers

Follower count and growth

Total followers

201.7K

12-mo growth

+14.4%

Monthly growth

+2.6%

News

Links