Brand Ambassador (Gyms and Leisure Centres)
HealthHero
York, UK (Remote)
In-houseFull-timeEntry level
14 hrs ago
UKI Senior Brand Manager
Richmond, Darlington, UK (Hybrid)
£53K/yr – £66K/yrSenior LevelFull time
Posted 3 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own scaling a 360 brand machine for a consumer-first FMCG, turning shopper and category data into campaigns that move both brand metrics and retail results.
- Lead end-to-end masterbrand and hero campaigns across paid, earned and owned channels to lift reach, frequency, and brand health.
- Direct two Brand Managers and build measurement, planning, and reporting rituals that tie marketing to commercial outcomes.
- Partner with global teams and agencies to deliver HFSS compliant media across AV, OOH and print while syncing with sales priorities.
Job Description
Responsibilities
- Lead the development and execution of Tony's masterbrand and hero campaigns end-to-end to grow brand health metrics, reach and frequency.
- Drive reach through earned, owned and paid channels, pulling everything together into one coordinated plan that hits both brand health and sales targets.
- Partner with media and creative agencies to plan and execute HFSS-compliant paid media across audio visual channels, OOH and print channels.
- You ensure NPD lands on shelf on time and in full, that the sales team have everything they need for retail sell ins and support the brand manager to ensure each product gets the right marketing support at launch and to drive sustained growth.
- Deploy campaign spend effectively, controlling budget and evaluating all investment for commercial return and brand building metrics
- Build the UK consumer insight agenda from the ground up, turning shopper, category and consumer data into actionable campaign strategies.
- Manage and develop two Brand Managers through coaching, honest feedback and clear frameworks that drive accountability and growth.
- Embed operational rigour across the brand team by establishing reporting, measurement, planning and evaluation processes.
- Collaborate closely with Sales, global teams in Amsterdam, and external media and creative agencies to align brand activity with commercial priorities.
Requirements
- Proven FMCG brand management experience, with a strong track record of delivering 360 (paid, earned, owned, retail) campaigns and being a true brand guardian.
- Strong media planning strategic judgment and proven media agency management. Particularly in HFSS-compliant channels – audio visual, OOH and print.
- Line management experience with a genuine passion for coaching, mentoring and developing direct reports.
- Strong consumer insight skills: experience conducting or commissioning research and translating findings into campaigns and strategies.
- Commercial acumen and budget management experience, comfortable owning and deploying significant campaign budgets with accountability for ROI.
- Experience bringing new products to market within an FMCG or retail context.
- Comfortable operating in ambiguous, fast-paced environments where processes are still being built. You find a way rather than wait for one.
- Strong stakeholder management skills with the ability to influence and align cross-functional teams and senior leadership without relying on formal authority.
- Believe wholeheartedly in Tony's purpose. You live our core values: outspoken, in it together, entrepreneurial, raise the bar and makes you smile.
Benefits
- training programs, regular feedback cycles, coaching and a generous learning & development budget.
- health insurance
- unlimited holidays
- free healthy lunch at the office
- company bonus
- a shares participation plan
- unlimited chocolate
Tony's Chocolonely
Tony’s Chocolonely is an impact company that makes chocolate, committed to ending exploitation in cocoa. And not just the cocoa in our chocolate, but in all chocolate worldwide.Tony's Chocolonely was founded in 2005 by 3 journalists from the Dutch TV show ‘Keuringsdienst van Waarde’ after they discovered that the world’s largest chocolate manufacturers were buying cocoa from plantations that used illegal labor. Since then, we've dedicated our efforts to raising awareness of and eliminating inequality in the cocoa industry, becoming the #1 chocolate brand in the Netherlands.With incredibly tasty chocolate, we lead by example and show the world that chocolate can be made differently: in taste, packaging and the way we do business with cocoa farmers. Starting with paying them a higher price.Alone, we’ll end exploitation in our cocoa supply chain, but together we can change the industry across the globe. That's why we invite everyone to join our commitment. 'Cause it's only together that we'll end exploitation in cocoa.
