Responsibilities

• Develop and deliver integrated marketing campaigns across digital, social, experiential and retail channels that drive brand awareness and engagement.
• Manage and grow Gran Luchito's online presence—overseeing social media, website content, email marketing, and digital advertising.
• Develop engaging and on-brand content for all marketing channels, ensuring consistency across platforms.
• Grow an active and engaged community, proactively manage our online brand reputation and enhance customer relationships.
• Execute new product launches, working closely with the product and sales teams.
• Collaborate with the sales team to develop trade marketing plans and point-of-sale materials.
• Analyse campaign performance, consumer insights and marketing trends to inform decision making and optimise future marketing plans.

Requirements

• Experience ideally at a challenger brand or at an agency working with FMCG or challenger brands with a proven track record of delivering growth
• Hands-on experience with digital marketing, social media management and email platforms
• Must have strong copywriting skills and the ability to clearly and effectively communicate marketing messages to our target audience
• Experience with shopper marketing and retail activation is highly desirable
• Creative and entrepreneurial, with a keen eye for content, storytelling and design; photography and video skills are highly desirable
• Detail-oriented with the ability to ensure brand consistency
• Data-driven with strong analytical skills to measure and optimise campaigns
• We are a small business, so a willingness to 'roll up your sleeves' and get involved whether it's sampling at a retailer HQ or conducting store visits is a prerequisite
• Excellent IT skills giving you the ability to effectively work remotely in a dynamic, fast-paced start-up environment
• Excellent project management skills, comfortable juggling multiple projects

Preferred

• Experience with shopper marketing and retail activation is highly desirable
• Creative and entrepreneurial, with a keen eye for content, storytelling and design; photography and video skills are highly desirable
• Detail-oriented with the ability to ensure brand consistency
• Data-driven with strong analytical skills to measure and optimise campaigns
• We are a small business, so a willingness to 'roll up your sleeves' and get involved whether it's sampling at a retailer HQ or conducting store visits is a prerequisite
• Excellent IT skills giving you the ability to effectively work remotely in a dynamic, fast-paced start-up environment
• Excellent project management skills, comfortable juggling multiple projects
• Passion for food, cooking and Mexican cuisine is a plus

Benefits

• Base Salary of £40k–£45k depending on location and experience
• 25 holidays plus standard 8 UK Bank holidays
• Eligible for the company discretionary annual performance bonus of up to 20% of base salary
• If your birthday falls on a work day – take a half day on us
• Work Place Pension
• BUPA health and dental insurance
• Death in Service Insurance
• * You will become eligible for some of these benefits after your probation period. Please check our handbook for a full list of benefits and details.