Responsibilities

• Own the brand world. The community, festivals, magazine, ambassadors, podcast, all aspects mentioned above and bring your own ideas too. You'll own them, grow them, and make them unmistakably Exhale.
• Fire up brand partnerships and collaborations. Build more top-tier collaborations with aligned brands and get creative about their shape: shared products, shared events, shared content, more than just giveaways!
• Own how Exhale shows up at other people's events. Set the strategy for which third-party events and festivals we attend and design how we show up. The craft is a presence that is the brand, not a stand that displays it.
• Guard the voice and the meaning. Positioning, tone and brand values, working closely with our CMO, so that everything from a festival to a single reel draws on the same spine.
• Create the stories that fuel the rest of the marketing engine. You'll be a constant source of stories and material to be used across all of our marketing channels.
• Build the internal team. You'll shape and grow a team around you.

Requirements

• You've personally built community, experiences and brand worlds before, and you can show the results: events produced end to end, communities grown, partnerships made real.
• A brand or community background (community, events, experiential, partnerships) that realises the future is built in the real world.
• You think in belonging and meaning, and you can talk in depth about why a swim club can be worth more than a campaign.
• A natural relationship builder: partner brands, venues and event organisers want to work with you, and you close deals that are creative rather than transactional.
• Confident, you love nothing more than jumping on the phone with a potential partner brand to brainstorm a collaboration and get them excited about building it with us.
• Brilliantly organised and hands-on: comfortable producing real-world events end to end, from a sauna by a river to a festival stage.
• Taste. A strong instinct for voice: understated, authentic, outdoors, never hype.
• You live this world: swimming, running, hiking, cold water, mountains, or simply a deep love of the outdoors and healthy living.
• Obsessed with learning from the best community-led brands to keep your finger on the pulse of what's working right now.
• Comfortable being the first in the door of a new team: senior enough to lead, hungry enough to do.

Benefits

• A salary of £65k to £95k depending on experience
• Bonus/equity tied to business and personal performance
• The chance to build an iconic brand
• Fully remote (you must be able to prove you're a self-starter)
• Flexible working hours, but usually 9am to 5.30pm, Monday to Friday
• 25 days holiday plus bank holidays
• Team trips to Portugal
• Team meetups at events, our own Exhale festivals and the roastery
• Free coffee!
• Pension scheme