Brand Manager - Earned (PR & Partnerships)

Responsibilities

• Deliver partnership campaigns worth talking about: Identify, negotiate and deliver brand partnerships that introduce Tony’s to new audiences, strengthen our brand and bring our global brand platform to life. Our brand partnerships are largely contra and all about value exchange vs monetary exchange.
• Make headlines with purpose: Lead the UK earned media strategy, working with agency partners on creative PR campaigns and ongoing press activity that build awareness and positive brand associations.
• Connect the plan across markets: Lead earned media planning for Ireland and collaborate with the wider brand team on activity in Sweden, balancing a consistent brand story with local relevance.
• Turn ideas into well-run campaigns: Own clear project plans, timelines, responsibilities and stakeholder updates. Keep agencies, partners and internal teams aligned from the first conversation through to evaluation.
• Get chocolate into the right hands: Build and deliver a strategic UK sampling plan that gives our target audiences their first taste of Tony’s, connecting the right products with relevant occasions, seasonal moments and new launches.
• Create moments people want to share: Deliver gifting activity that inspires relevant creators and chocolate fans to share Tony’s with their communities.
• Make every investment count: Own a budget of around £300k across agency partners, campaigns and production, plus our sampling stock. Negotiate strong value, evaluate activity against clear objectives, and share what worked, what didn't and how we can raise the bar next time.

Requirements

• You bring 5+ years of hands-on experience delivering earned media and partnership campaigns with ownership from planning through execution and evaluation.
• You are experienced at managing external PR agencies to deliver consistent coverage that builds awareness and brand equity.
• You know how to make a press release or interview response cut through for a journalist.
• You understand how earned activity supports wider brand goals.
• You can turn a marketing priority into a story, partnership or experience that resonates with the right audience.
• You are a strong campaign and project manager.
• You create clear plans, balance competing deadlines and keep the details moving without losing sight of the bigger picture.
• You build strong, productive relationships with agencies, external partners and colleagues.
• You can bring people together, challenge constructively and keep everyone clear on what needs to happen.
• You negotiate confidently, balancing a partner's priorities with Tony's objectives to land a value exchange that works for both.

Benefits

• At Tony's you will get the opportunity to be part of something extraordinary; first and foremost, by making real impact in the world but also enjoying the nice benefits we provide as you help us succeed.
• We are dedicated to enabling all Tonys to grow and develop their careers and therefore we offer training programs, regular feedback cycles, coaching and a generous learning & development budget.
• We also offer a wide range of additional benefits, including health insurance, unlimited holidays, free healthy lunch at the office, company bonus and a shares participation plan, and of course unlimited chocolate.
• salary is just as rewarding, for this role that means a salary between £46k and £60k on a yearly basis.