PR Account Director

Responsibilities

• Lead the strategic direction for your B2B clients, shaping PR and communications strategies aligned to their commercial goals.
• Act as senior day-to-day counsel to client stakeholders, including marketing directors, CMOs and C-suite spokespeople.
• Develop integrated campaigns spanning media relations, thought leadership, content, executive profiling, analyst relations and social.
• Challenge clients constructively and bring fresh, insight-led ideas to every account.
• Oversee issues and crisis communications when needed.
• Lead, manage and motivate an Account Manager and a Senior Account Executive.
• Set clear objectives, run regular one-to-ones and appraisals, and support each team member’s career development.
• Delegate effectively while ensuring quality control over client outputs, from PR strategy decks to press releases and bylines.
• Build a positive, high-performing team culture and act as a role model across the agency.
• Ensure campaigns are delivered on time, on budget and to a consistently high standard.

Requirements

• A minimum of eight years’ experience, ideally within a B2B agency, with at least two years at Senior Account Manager or Account Director level.
• Proven experience leading and developing a team, with a track record of bringing people on.
• Experience setting PR strategic direction for B2B clients and being their trusted adviser.
• Strong sector knowledge in one or more of: construction, technology, manufacturing, energy or telecoms.
• Excellent media relationships across trade and tech press, with a portfolio of results to show for it.
• Outstanding writing and editing skills, comfortable turning complex or technical subjects into compelling stories.
• Commercial awareness, including managing budgets, fees and account profitability.
• Confident presenter with experience contributing to and winning new business pitches.

Preferred

• B2B automotive sector experience, such as OEMs, suppliers, fleet, aftermarket or mobility brands.
• Influencer marketing experience, including identifying and working with B2B industry voices and creators.
• GEO (generative engine optimisation) reporting, tracking how clients appear in AI search tools and answer engines alongside traditional SEO and coverage metrics.
• Experience in integrated campaigns across content, social, digital and paid amplification.
• Analyst relations, awards or event-led programmes.
• Experience with international or multi-market B2B accounts.

Benefits

• Competitive salary of £47,000 – £51,000, plus bonus scheme.
• 25 days’ holiday plus bank holidays
• Flexible working.
• Private medical cover and pension contribution%.
• Dedicated training budget.
• Wellbeing support, team socials and team away days.
• The chance to work on high-profile B2B brands with a talented, supportive team.