Brand & Creative Manager

Responsibilities

• Own creative production across every sales channel, including ecommerce, retail, and wholesale, and every marketing channel, including email, SMS, social, paid, and in-store.
• Work closely with Marketing, Wholesale, and Product, gathering input from multiple stakeholders and balancing feedback to shape creative that serves the whole business.
• Partner with our Product team and turn their knowledge of our sourcing, ingredients, and recipes into compelling positioning and storytelling.
• Create visuals and copy for all channels, managing the content budget and deciding where to invest in outside help and where to pull things together yourself, to deliver creative assets on time and on budget.
• Own the creative design process for product packaging, labels, and wholesale fixtures, coordinating approvals with internal stakeholders and working closely with Product and Supply Chain.
• Write creative briefs for external resources that showcase and protect our brand and manage output from photographers, designers, copywriters, agencies, and more.
• Shape the creative side of our marketing calendar by helping to set seasonal themes, hero messages, and the visual strategy for campaigns.
• Lead email creative, crafting campaigns and templates in our email marketing system, so every send looks and sounds like one brand.
• Maintain and evolve our brand guidelines including logo, color, typography, photography and illustration style, packaging architecture, and the voice and tone guide. Audit the website, labels, and other materials to keep everything on brand.
• Work with the Director of Omnichannel Marketing to review creative performance, test ideas, and improve based on results.

Requirements

• 5-7+ years of experience in brand, creative, or marketing roles, ideally in-house.
• Consumer packaged goods experience preferred; food and beverage specifically a plus.
• Excellent writing skills and a strong sense of brand voice.
• Experience writing creative briefs and directing freelance graphic designers, photographers, and/or agencies.
• Some experience in Adobe Creative Suite (Illustrator, Photoshop, InDesign), Canva, or comparable tools preferred.
• Experience with Klaviyo or a similar email platform is a plus.
• Resourceful, hands-on approach to getting great work done with a small team and a set budget.
• A test-and-learn mindset, with willingness to use performance data to improve creative.
• Track record of balancing competing priorities across multiple projects and stakeholders, and thriving where brand decisions are shared.
• Passion for food and flavor, a must!

Preferred

• Consumer packaged goods experience preferred; food and beverage specifically a plus.
• Some experience in Adobe Creative Suite (Illustrator, Photoshop, InDesign), Canva, or comparable tools preferred.
• Experience with Klaviyo or a similar email platform is a plus.
• Portfolio or work samples welcome: share campaign, digital, retail, or packaging work if you have it.

Benefits

• Employee benefits* include health, dental, vision, and life insurance immediately upon hire; 401(k), generous time off, spice education, and free spices monthly ( *Program and eligibility rules apply )