WANTED: A BRAND BUILDER & SPIRITED DISRUPTOR: Brand Manager

Responsibilities

• You’ll lead Green River day-to-day with one pretty simple ambition: disrupt the whiskey category and build an American bourbon brand that people genuinely give a sh!t about.
• This is a hands-on position.
• You’ll write the plan, then make it happen.
• New bottle launches.
• Big selling seasons.
• Bar and store displays that earn their space.
• Shooting real ads with real team members on a real lunch break (yes, we did that).
• And executing ideas that make people say, “Wait, a bourbon brand did what now?”
• You’ll connect the dots across all our partners, while keeping an eye on what actually matters: who knows us, who’s buying us, what they care about, what’s working and what we should do next.
• You’ll own the budget and the scoreboard too, knowing where to put our money and when it’s time to take a big swing.

Preferred

• You’re a visionary brand builder with a maverick streak.
• You have a point of view, you see opportunities other people miss, and you have the ideas and the ability to turn them into work that actually gets into market.
• You’re equally comfortable with the big idea and the work required to make it real.
• You can write the brief, build the plan, rally the room, challenge an agency, manage the details and connect Creative, Social, PR, Activation, Sales and our partners around a shared ambition.
• You know when to challenge convention, when to take a calculated risk and when an idea is worth fighting for.
• You bring people with you, but you don’t need consensus before having a point of view.
• You’re constantly looking for a better way to work, whether that means AI, new technology or simply refusing to do something the slow way because that’s how it’s always been done.
• Above all, you want ownership.
• You want the freedom and responsibility to lead Green River in disrupting the whiskey space, not just manage the next campaign.