Director, Brand Management

Responsibilities

• Integrated Brand Campaign Leadership
• Develop and manage the annual brand campaign calendar aligned to sports seasonality, the LTO roadmap and beverage partnerships.
• Define clear KPIs for each campaign (sales lift, guest frequency, attachment rates and awareness metrics).
• Lead cross-functional campaign planning across Operations, Culinary, Digital Marketing, Media and Field Marketing, ensuring integrated execution across channels.
• Develop LTO strategies that support campaigns, bringing in beverage, food and alcohol partners to activate as needed.
• Partner closely with Guest Insights & Analyitics on menu optimization and guest insights, translating findings into LTO strategy, campaign themes and Core Menu initiatives.
• Conduct post-campaign performance reviews and identify optimization opportunities.
• Brand Strategy & Positioning
• Own and evolve Walk-On’s brand positioning, value proposition and messaging pillars, informed by consumer insights and aligned to the overall marketing strategy set by the VP, Head of Brand and Marketing.
• Ensure all campaigns and initiatives align with Walk-On’s brand positioning and messaging pillars.

Requirements

• Bachelor’s degree in marketing, business or a related field.
• 8+ years of brand marketing experience, including experience managing direct reports and agency partners.
• Brand marketing experience in a multi-unit restaurant, hospitality or retail brand, preferably within a franchised system.
• Proven track record leading integrated, multi-channel campaigns from planning through post-campaign analysis, with measurable sales results.
• Experience managing PR, creative and/or social agencies, including scope, briefing and budget.
• Experience building or managing brand health tracking.
• Sports, collegiate partnership or cause marketing experience.

Preferred

• MBA preferred
• beverage or CPG partnership experience (preferred)