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RethinkFirst

Brand

3.5
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Company overview

RethinkFirst aims to provide enterprises, families, educators, payors, and behavioral healthcare providers affordable, best practice treatment solutions for children with special needs. Rethink is unique in our foot-print offering clinical support, best-practice tools, and research-based content via technology to all market segments, reaching more children with special needs than any other solution.Our platforms support curriculum planning, professional development, parent training, and tracking of progress. Through video and online tools, we bring to life best practice teaching, treatment, and intervention strategies that help educators, parents, and clinicians personalize instruction for every child.Rethink's award-winning solutions are currently being used by employers, the US Department of Defense, Managed Care, Medicaid, federal, state and social service agencies, public school districts, and families nation- and worldwide.
Founded in 2007
New York, New York, USA
170 employees (16 in marketing)
www.RethinkFirst.com
62% recommend to a friend
56% positive business outlook

People

Founders and leadership

Dinesh Senanayake
Dinesh Senanayake
Chief Executive Officer
At the company for 7 months

Marketing leadership

Mark Alip
Mark Alip
Vice President, Marketing Operations and Analytics
At the company for 8 months
Brian Grady
Brian Grady
Director of Demand Generation
At the company for 11 months
Anna Lemner PMP®, CSM®, LSSGB®
Anna Lemner PMP®, CSM®, LSSGB®
Senior Manager, Demand Generation (BH)
At the company for 7 months
Courtney Greenwood
Courtney Greenwood
Senior Product Marketing Manager
At the company for 1 year 1 month

Hiring contacts

Marissa Hale
Marissa Hale
Talent Acquisition Lead
At the company for 5 years
Shauna Colleary
Shauna Colleary
Director, HR Business Partnership
At the company for 1 year 7 months

Headcount trend

Company growth over the last 12 months

Funding

Total funding

$12.4M

Last raise

Private Equity, 6 years ago

Funding history

Aug 2020

Private Equity Round RethinkFirst

Aug 2014

Series C RethinkFirst · $10M

Apr 2011

Series B RethinkFirst

Jul 2009

Venture Round RethinkFirst · $410K

Apr 2008

Series A RethinkFirst · $2M

Audience

Monthly website visitors
76K
Month over month-12.7%
Quarter over quarter+64%
Top sourceDirect (46.3%)
Ad budget per month$0.0
Average search rank37.9
Traffic source mix
Direct
46.3%
Referral
33.1%

News

RethinkFirst Appoints Eric Larsson as Chief Financial Officer
Oct 7, 2025 • Citizen Tribune
RethinkFirst Appoints Eric Larsson as Chief Financial Officer
Oct 7, 2025 • citybiz
RethinkFirst Named an Inc. 5000 Fastest-Growing Private Company for 7th Year
Aug 26, 2025 • citybiz

Links

www.RethinkFirst.comLinkedInCrunchbaseX (Twitter)
Glassdoor

Loading insights...

Headcount -8% year over year
Search
20.1%
Social
0.5%
Paid referral
0.1%

LinkedIn followers

Follower count and growth

Total followers

30.6K

12-mo growth

+40.5%

Monthly growth

+9.1%

Salaries

Help build salary transparency at RethinkFirst

Share your compensation anonymously to see full data.

Contribute

Open positions7 open marketing positions

RethinkFirst logo

Marketing Events Coordinator

RethinkFirst

New York City, NY (Hybrid)

$60K/yr - $80K/yrIn-houseFull-timeMid level2+ years exp.
3 months ago
RethinkFirst logo

Senior Manager, Enablement and Growth Support

RethinkFirst

Chicago, IL (Remote)

In-houseFull-time
4 months ago
RethinkFirst logo

Marketing Events Coordinator

RethinkFirst

New York, USA (Hybrid)

$60K/yr - $70K/yrIn-houseFull-timeMid level2+ years exp.
5 months ago
RethinkFirst logo

Manager, Demand Generation - RethinkEd

RethinkFirst

Chicago, IL (Remote)

In-houseFull-timeSenior level5+ years exp.
5 months ago
RethinkFirst logo

Content Writer

RethinkFirst

Chicago, IL (Remote)

In-houseFull-timeMid level
5 months ago
RethinkFirst logo

Manager, Demand Generation - RethinkCare

RethinkFirst

Chicago, IL (Remote)

In-houseFull-timeManager5+ years exp.
5 months ago
View all 7 jobs

RethinkFirst insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded
2007
Headquarters
New York, New York
Employees
201-500
8% decline last 12mo
Marketing team
16
9% of company
9 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result
Medium risk
Series A–like · Shrinking 8% last 12 months · More mature · Last funding 3+ years ago
Trend
2021-06-28 -> 2025-11-24
Headcount (12 months)
-8%
Last funding round
68 months ago
Negative news (120 days)
0
Risk score4/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors
76K
Month over month-12.7%
Quarter over quarter+64%
Top sourceDirect (46.3%)
Traffic source mix
Direct
46.3%
Referral
33.1%
Search

Competitors and search

Shows competitors and key search metrics in one view.

Main result
5 competitor sites
Search traffic: 781 organic clicks / 0 paid clicks
Organic competitors
0
Paid competitors
0
Keyword change
+44
Ad budget per month
$0.0
Average search rank
37.9

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Marketing team size

Shows saved marketing team size.

16
9% of the company • 9 saved marketing people

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team
Based on saved marketing team size: 16.

Glassdoor ratings

Shows saved Glassdoor ratings.

Glassdoor ratings
Overall rating
3.5 / 5
Work-life balance
3.8 / 5
Culture
3.5 / 5
Diversity & inclusion
3.6 / 5
Recommend to a friend
62%
Positive business outlook
56%

Funding

Shows saved funding data.

Total funding
$12.4M
Last raise
Private Equity
6 years ago
Funding details
Amount raised
$12.4M
Last round
Private Equity
Last fundraise
6 years ago

News

Shows saved company news.

RethinkFirst Appoints Eric Larsson as Chief Financial Officer
Oct 7, 2025 • Citizen Tribune
RethinkFirst Appoints Eric Larsson as Chief Financial Officer
Oct 7, 2025 • citybiz
RethinkFirst Named an Inc. 5000 Fastest-Growing Private Company for 7th Year
Aug 26, 2025 • citybiz
20.1%
Social
0.5%
Paid referral
0.1%

Total followers

30.6K

12-mo growth

+40.5%

Monthly growth

+9.1%