Responsibilities

• Develop engaging, high-quality content for our website, landing pages, blog, social media platforms, and email campaigns as well as case studies, thought leadership articles, video scripts, and additional content as needed.
• Help develop and iterate on RethinkFirst’s voice, tone and messaging guidelines.
• Create copy for various marketing materials such as sales collateral, brochures, and presentations, and ensure that the messaging is consistent.
• Collaborate with cross-functional teams such as marketing, product, customer success, design studio, and sales to develop messaging, positioning, content, and emails that align with business objectives.
• Edit and proofread all market-facing content for accuracy, grammar, and spelling, ensuring that all content is both accurate and high quality.
• Manage multiple projects simultaneously while delivering high-quality content within deadlines.
• Work alongside Web Marketing team to create new SEO content that improves website visibility and organic reach. Revise existing web pages as needed to improve optimization.
• Stay up to date with industry trends to produce relevant, research-driven content, incorporating findings into day-to-day work and relaying insights to help shape content strategy.

Requirements

• Experience:
• Proven experience in product marketing and content writing, preferably in the EdTech, Behavioral Health, or Benefits Administration sectors.
• Familiarity with topics such as Mental Health, SEL, MTSS, Behavior Management, Professional Development, and Special Education is a plus.
• Track record of collaboration with graphic designers, studio and production teams to develop cohesive, visually dynamic marketing collateral.
• Skills:
• Exceptional writing, editing, and proofreading skills.
• Ability to translate complex topics into accessible and engaging content for educators and decision-makers.
• Strong interpersonal and communication skills, including the ability to give and receive feedback in a positive, constructive manner.
• Proficiency in SEO principles and digital content creation.
• Technical Skills:
• Familiarity with content management systems and collaboration tools (e.g., WordPress, Asana) is a plus.
• Experience with EdTech, Behavioral Health, or Benefits Administration tools and platforms is an advantage.
• Education:
• Bachelor’s degree in English, Journalism, Marketing, or a related field.

Preferred

• Strong project management and organizational skills with the ability to multi-task, prioritize and meet tight deadlines.
• Team player with a collaborative mindset and willingness to work with cross-functional teams.

Benefits

• Generous health, dental, & vision benefits package
• Flexible paid time off    
• 11 paid company holidays
• 401k + matching
• Parental leave
• Access to our award-winning RethinkCare platform supporting neurodiversity in the workplace through parental success, professional resilience, and personal wellbeing