Responsibilities

• Build & Execute a Content Calendar
• Develop and manage an integrated content calendar aligned with company priorities, audience needs, product strategy, and revenue goals.
• Deliver content across campaigns, product launches, SEO, web, email, and sales enablement. Identify new opportunities based on market trends, competitive intelligence, customer questions, search behavior, and business priorities.
• Build a scalable content engine that increases both the quality and velocity of content production.
• Drive SEO & Organic Growth
• Partnering with our SEO agency, you will deliver content mapped back to the SEO strategy, including blogs and web content that takes search intent, keywords, competitive gaps, customer questions, and emerging cybersecurity topics into consideration.
• Create and optimize high-value evergreen and timely content designed to increase organic visibility, authority, and qualified traffic.
• Partner with SEO, web, and demand teams to continually measure and improve performance.
• Create Product & Competitive Content
• Partner closely with Product Marketing to translate complex technical capabilities into clear, compelling customer stories.

Requirements

• 6 + years of content strategy with writing execution, ideally within cybersecurity.
• Exceptional writing and editing skills with the ability to make technical ideas clear, engaging, and persuasive.
• Strong understanding of SEO, search intent, content optimization, and organic growth.
• Experience developing content across the full buyer journey—from awareness and thought leadership through product evaluation and conversion.
• Strong understanding of B2B buyers and how content influences complex purchasing decisions.
• Ability to collaborate effectively with executives, Product Marketing, Communications, Demand Generation, Sales, and technical SMEs.
• Strong project management skills with the ability to manage multiple content streams simultaneously.
• Comfortable operating in a fast-paced environment where priorities shift and content needs to move quickly without sacrificing quality.
• Genuine interest in cybersecurity and the ability to quickly understand technical concepts, market trends, and competitive dynamics.

Benefits

• For eligible employees in the US, Blackpoint offers competitive Health, Vision, Dental, and Life Insurance plans, a robust 401k plan, Discretionary Time Off, and other minor perks. International employees receive competitive benefits in accordance with local market standards and applicable country requirements.