Responsibilities

• researching and writing blog content on a variety of casino and iGaming topics.
• Delivering a variety of effective content and drive content diversity on the site.
• writing and publishing a minimum of 20 in-depth blog articles per month across casino and iGaming topics.
• developing shorter articles that address targeted user search queries or support timely coverage of BetMGM and MGM Resorts casino events.
• creating keyword-focused page copy, and contributing to one-off digital content projects such as video scripts, interactive tools, and related content initiatives.
• Developing strategic content initiatives with other members of the web content team, specifically around premium casino game launches.
• Participate in strategic planning on how to amplify existing content and promote pillar company initiatives.
• Fulfilling requests from teams inside or outside of digital marketing (CRM, partnerships, etc) for specific copy needs.
• Cooperating with the social media team to leverage popular or trending content in dynamic spaces.
• Partnering with the SEO Analyst to optimize new or existing blog articles and maximize their organic exposure.

Requirements

• Three years minimum experience in a professional role writing high-quality content within the gaming industry, specifically under the Casino or iGaming vertical, is required. Expertise in the US online casino space is preferred.
• Journalism, English, or another relevant field.
• Must be proficient in AP Stylebook.
• Minimum three years of experience publishing in WordPress.
• Beginner-to-intermediate SEO knowledge is preferred, including basic understanding of keyword research, optimization, and internal linking practices.
• Experience working in large organizations, coordinating, and liaising with multiple departments and stakeholders.
• Strong communication skills and the ability to effectively manage timelines and priority of projects over several internal teams.
• Experience presenting online and in person.
• Basic knowledge of Google Analytics preferred.
• Good communication, analytics, project management, writing, copywriting, article ideation, and organizational skills.

Preferred

• Basic photo editing skills using tools like BeFunky and/or Photoshop are a plus.
• Willingness to learn and/or familiarity with AI tools and platforms is a plus.

Benefits

• Medical, Dental, Vision, Life, and Disability Insurance
• 401(k) with company match
• Pre-tax spending accounts including health care FSA and commuter savings
• Flexible paid time off
• Professional development reimbursement and ongoing skills training opportunities
• Employee resource groups
• Swag, ticket giveaways, and more!