Event Marketing Manager (FinTech)

Responsibilities

• Plan and run the company's event program: trade shows, conferences, partner events, customer events, executive dinners, and webinars
• Own event budgets, vendor relationships, logistics, booth strategy, and on-site execution
• Set lead and pipeline targets for each event, and own hitting them
• Track and report event ROI, including cost per lead, meetings booked, pipeline sourced and influenced, and closed revenue
• Build pre-event and post-event campaigns with Sales and Marketing to drive attendance, book meetings, and make sure follow-up happens fast
• Make sure every event lead is captured, routed, and tracked accurately in the CRM
• Use performance data to decide which events to grow, change, or cut
• Work with partners on co-marketing and sponsorship opportunities

Requirements

• Currently managing events at a B2B SaaS company
• 4+ years of B2B SaaS event or field marketing experience
• A track record of tying events to measurable results such as leads, pipeline, and revenue
• Experience managing event budgets and showing ROI to leadership
• Comfort with CRM and marketing automation tools (such as Salesforce, HubSpot, or Marketo) and with event lead capture
• Strong project management skills and the ability to run several events at once
• Willingness to travel for events

Preferred

• Experience marketing to finance or accounting audiences is a plus

Benefits

• full benefits