Social Media Intern: We have the story, we need the reach
Oxygen Conservation
UK (Remote)
In-houseInternshipIntern/new grad
11 hrs ago
Social Media Senior Specialist
Liverpool, UK (Unknown)
Salary Not AvailableSenior LevelPermanent
Posted 3 months ago
Job Summary
Own social content for a football club, turning football insight into engaging, real-time posts while coordinating with Content, Graphics, Commercial, and Marketing to grow reach and brand affinity.
- Growth and content optimization across platforms, collaborating cross-functionally to deliver branded campaigns.
- Lead matchday coverage and real-time updates with data-driven insights to inform strategy and publish on all senior and youth teams.
- Spot trends, moments, and opportunities, testing formats to stay ahead of the competition.
Job Description
Responsibilities
- Create and optimise social-first content that increases engagement, reach, community growth, and brand affinity.
- Collaborate with the wider team to shape the Club’s global social media presence, introducing innovative ideas, formats, and concepts.
- Partner with internal and external stakeholders, including Content, Graphics, Commercial, and Marketing teams, to develop and deliver branded content and paid social campaigns.
- Identify social trends, cultural moments, and emerging platform opportunities relevant to our audience.
- Support the Club’s ambition to remain at the forefront of social media innovation and best practice by monitoring competitor activity and broader industry trends.
- Provide comprehensive matchday social media coverage at Anfield and across away fixtures, including Premier League, Champions League, WSL, and Academy matches.
- Utilise research, analytics, and performance measurement tools, working collaboratively with relevant departments to inform and optimise content strategy.
- Ensure all activity aligns with brand, platform, and partner requirements.
- Strong knowledge of LFC’s squads, including players, managers, and coaching staff across men’s, women’s, and youth teams.
- Deep understanding of football and elite sport, with the ability to translate insight into content that supports defined KPIs and objectives.
- Experience working within the sport/ elite sport industry.
- Proven ability to work within cross-functional media and marketing teams to deliver integrated campaigns.
- Expert knowledge of key social media platforms, including Facebook, Instagram, X (Twitter), TikTok, Snapchat, YouTube, and WhatsApp.
- Ability to respond quickly to real-time developments, making confident, informed decisions under pressure.
- Strong editorial judgement and attention to detail in content creation and publishing.
- Highly collaborative, with experience working effectively across cross-functional teams.
- Familiarity with social media management platforms for scheduling, approvals, publishing, tagging, and reporting.
- Experience producing video and graphic content using template-based tools and/or Adobe Creative Suite (e.g. Photoshop, Premiere), as well as platforms such as Tellyo, Grabyo, and Opta Match Graphics.
- Ability to analyse and report on content performance, drawing actionable insights to improve future output.
- 25 days holiday (plus 8 bank holidays and the option to purchase up to an additional 5 days)
- Contributory pension scheme matching up to 5.5%
- Life Assurance Cover
- Free financial guidance and mortgage advice
- Car salary sacrifice scheme
- Cycle to Work scheme
- Purchase season ticket loans
- Exclusive shopping discounts & cashback with top retailers
- Will Writing Service
- Employee Assistance Programme
- Medicash Health Cash Plan
- Volunteering opportunities
- Special LFC perks – retail discounts, partner offers, free LFCTV GO access, and priority tickets for matches, events & concerts
Liverpool Football Club
Liverpool Football Club was founded in 1892 and is one of the world’s most historic and famous football clubs.Honours include 20 League Titles, eight FA Cups, ten League Cups, six European Cups, three UEFA Cups, four European Super Cups, 16 Charity Shields, one FIFA Club World Cup, two Women's Super League and one Women's Championship. As a socially responsible club, Liverpool FC is proud of its heritage and plays a proactive role in its communities through its official charity, Liverpool FC Foundation, which helps children and families in Merseyside and beyond, and the Red Neighbours programme, which creates events and experiences specifically aimed at improving the lives of those living in and around the Anfield area (L4, L5 and L6).Liverpool FC is a global brand and works with leading edge commercial partners around the world providing unparalleled commercial opportunities.
Salaries
Social Media median pay in the United Kingdom
Most pay falls between £31K and £44K. Based on 292 salaries.
Marketing Team
Marketing Team Size
856 (21% of company)
Median Tenure
4.2 years
Funding
Last Raise
Secondary Market, 3 years ago
Funding History
- Sep 2023Secondary Market
Traffic Signals
Monthly Visitors
6M
Monthly Google Ads Budget
$65.8K
Traffic Source Mix
Search
33.7%
Direct
43.7%
Referral
5.7%
Social
9.4%
Paid
2%
Headcount Trend
Current headcount: ~4.1K
News about Liverpool Football Club
Links
This role is listed on SalaryGuide for informational purposes. SalaryGuide is not the employer, recruitment agency, or hiring representative for this position. Hiring decisions and the application process are managed by the employer. SalaryGuide will never ask candidates to pay to apply for a job or request bank details or identification documents as part of an application.
