Social media freelancer

Responsibilities

• Develop and implement comprehensive social media strategies aligned with brand goals
• Create compelling, high-quality content including posts, images, videos, and stories for multiple platforms
• Manage daily social media activities, including scheduling posts and monitoring engagement
• Respond promptly to comments, messages, and inquiries to foster community interaction
• Collaborate with the marketing team to plan campaigns that boost visibility and engagement
• Analyze social media metrics to measure success and optimize future content and strategies
• Stay current with industry trends, platform updates, and best practices in social media management and public relations

Requirements

• Proven experience in managing social media accounts across platforms such as Facebook, Instagram, Snapchat and Tiktok
• Strong understanding of public relations principles to maintain positive brand reputation online
• Excellent written communication skills with the ability to craft engaging narratives and visuals
• Ability to analyze data insights to inform content strategy and improve engagement metrics
• Creative mindset with a keen eye for design and storytelling
• Ability to work independently while managing multiple projects efficiently

Preferred

• Knowledge of social media management tools (e.g., Hootsuite, Buffer) is a plus

Benefits

• Employee discount