Social Media & Events Marketing Manager

Responsibilities

• Social Media Management * Manage Instagram, Facebook, TikTok and other relevant social media platforms for our European events. * Plan, create and schedule regular posts, Instagram Stories, Reels and promotional content. * Develop monthly content calendars for each event. * Create announcements for ticket launches, vendors, special guests, venue reveals and event updates. * Maintain consistent branding and communication across all event accounts. * Monitor engagement, audience growth and content performance. * Identify trends and opportunities to grow our online communities.
• Content Creation & Event Coverage * Travel regularly across Europe for short trips to attend our events and promotional activities. * Capture high-quality photography, short-form videos, interviews and behind-the-scenes footage. * Produce live Instagram Stories, Reels and TikTok content during events. * Film vendors, collectors, special guests and memorable moments throughout each show. * Edit content for promotional use before, during and after events. * Plan promotional filming days and event marketing campaigns. * Build and maintain an organised library of photos, videos and marketing assets.
• Influencer, Creator & Talent Management * Identify and build relationships with relevant content creators, influencers and personalities within the trading card community. * Coordinate creator appearances, collaborations and promotional activities. * Manage creator communications, deliverables and event arrangements. * Assist with booking talent and organising appearances at future events. * Coordinate creator schedules, interviews and content opportunities during shows. * Track promotional commitments and ensure agreed content is delivered.
• Customer Service & Community Management * Respond professionally to customer enquiries through social media, email and direct messages. * Assist customers with ticket enquiries, event information and general support. * Communicate with vendors and attendees when required. * Escalate complex enquiries to the appropriate team member. * Ensure customers receive friendly, accurate and timely responses. * Maintain organised records of enquiries and outstanding follow-ups.
• Marketing & Event Promotion * Support the launch and promotion of new events across Europe. * Work with the directors to develop promotional campaigns. * Coordinate vendor announcements, giveaways, competitions and collaborations. * Help grow our email marketing audience and support newsletter campaigns. * Identify relevant communities, partners and promotional opportunities. * Review marketing performance and suggest improvements for future events.

Requirements

• Experience managing business social media accounts.
• Strong understanding of Instagram, TikTok and short-form video content.
• Good photography, filming and video editing skills.
• Excellent written and verbal communication.
• Confidence communicating with customers, influencers and business partners.
• Strong organisational skills and attention to detail.
• Ability to manage multiple projects and event accounts simultaneously.
• Willingness to travel regularly throughout Europe for short periods, including occasional weekends.
• Ability to work independently and take ownership of responsibilities.
• Genuine enthusiasm for events, marketing and building communities.

Preferred

• Knowledge of Pokémon, trading cards, collectibles or the TCG industry.
• Previous experience in event marketing or event management.
• Experience using Canva, CapCut, Adobe Creative Cloud or similar software.
• Experience working with influencers or content creators.
• Knowledge of Shopify, email marketing platforms or customer service systems.
• Knowledge of additional European languages would be advantageous.

Benefits

• Company events
• Free or subsidised travel
• Work from home