Social Media and Marketing Manager

Responsibilities

• Develop and execute comprehensive social media strategies aligned with brand goals to increase visibility and engagement.
• Manage daily content calendars, ensuring timely posting across all relevant platforms such as Facebook, Youtube, Instagram, Twitter, LinkedIn, and TikTok.
• Create compelling multimedia content including text, images, videos, and live streams that captivate target audiences.
• Monitor social media channels actively to respond to comments, messages, and inquiries promptly, fostering positive community interactions.
• Analyse performance metrics using social media management tools to assess campaign effectiveness and optimize future content strategies.
• Collaborate with public relations teams to craft consistent messaging that enhances brand reputation and manages online reputation risks.
• Stay current with emerging social media trends, platform updates, and best practices to keep our digital presence innovative and impactful.
• In person

Requirements

• Proven experience in social media management or digital marketing roles with a strong portfolio of successful campaigns.
• Excellent written communication skills with a keen eye for detail and storytelling ability.
• Knowledge of public relations principles to effectively manage brand messaging and handle crisis communications if needed.
• Proficiency with social media management tools such as Hootsuite, Buffer, or Sprout Social.
• Ability to analyze data insights to inform strategic decisions and demonstrate ROI.
• Strong organizational skills to manage multiple projects simultaneously while meeting deadlines.
• A proactive attitude with a passion for engaging diverse audiences through creative content.