Social Media Director

Responsibilities

• Lead the social and influencer strategy for a portfolio of clients, ensuring both disciplines work together and ladder up to wider brand and business goals.
• Sit on a client leadership team, working alongside an Account Director, Associate Creative Director and Paid Media Director to shape long-term strategies, identify opportunities and build strong client relationships.
• Own influencer strategy across your clients, from defining the role of creators and identifying the right talent through to campaign planning, activation and evaluation.
• Lead the development of influencer campaigns, shaping creative approaches, creator briefs, deliverables and content strategies that are built for the platforms they live on.
• Bring strong knowledge of the creator landscape, using your understanding of talent, communities, cultural relevance and emerging creators to make confident recommendations to clients.
• Oversee creator selection and vetting, ensuring talent is strategically right for the brand, audience and campaign objective rather than simply selected on reach.
• Work closely with the wider Influencer team to manage campaigns effectively, including creator outreach, negotiations, contracting, briefing, approvals, content delivery and reporting.
• Build strong relationships with creators, talent managers and agencies, helping us develop a network of talent that can support both client work and new business.
• Identify opportunities to extend the value of influencer content through organic social, paid amplification, whitelisting, partnerships and longer-term ambassador relationships.
• Lead the social strategy and day-to-day execution for your clients, ensuring channel plans, content and community activity have a clear purpose and measurable impact.

Requirements

• 6+ years of experience in social and influencer strategy or management, ideally within an agency.
• Deep understanding of organic social, influencer marketing, paid media and creative, and how they work together to deliver results.
• Analytically minded and comfortable working with data and dashboards to draw clear insights and actions that will improve performance and impact.
• Highly in tune with culture, trends and platform behaviour, with a strong instinct for what makes brands relevant.
• Confident in leading strategic conversations with senior clients and presenting at a high level.
• A strong leader who can balance long-term planning with real-time responsiveness.
• Commercially aware, culturally curious and motivated by great work that drives measurable results.
• Collaborative, positive and confident working in fast-moving, cross-functional teams.

Benefits

• 🏠 Work From Home: We operate a hybrid model where team members come to the office 3 days a week. A lot of our team loves working collaboratively, but they also like the option and balance of working from home.
• 🏋️ Benefits Package: Our collaboration with Bupa gives you access to a wide range of health services. You’ll also get your birthday off and can take advantage of our cycle-to-work scheme once you’ve completed your probation.
• 👶 Enhanced Maternity and Paternity: We know life doesn’t stop outside of work. Our enhanced parental leave policy is designed to give new parents the time, flexibility and support they need to enjoy their next chapter.
• 🕐 Flexible Hours: Some people are early birds and others like to start later. We trust our team to get their work done, so you can choose your start and finish times to suit you.
• ❤️ Equality & Inclusion: We’re committed to equality of opportunity for all. We welcome applications from individuals regardless of race, ethnicity, sexual orientation, religion, age, gender or disability status. We’re building a diverse and inclusive workplace where everyone feels valued and supported.