Social Media Officer

Responsibilities

• supporting Teach First’s social media strategy, channels and content to drive audience relevancy and revenue for the charity
• live and breathe social media, meaning you understand all social media channels’ unique audiences and proactively keep up to date with the latest trends, insights and algorithmic changes
• collaborate effectively with internal and external stakeholders to create social media campaign plans and content and optimise for changes mid-campaign
• create high-impact, reactive social media content in response to policy updates or external events
• develop and influence social media strategies that engage diverse audiences, particularly within the charity and education sectors

Requirements

• proven experience creating content for and managing social media platforms such as, but not limited to, BlueSky, Facebook, Instagram, LinkedIn and TikTok
• track record using analytics tools such as Hootsuite and Google Analytics/Data Studio to evaluate campaign performance, and provide data-driven insights to challenge stakeholder briefs and make recommendations to improve results
• experience managing a social media content calendar for a range of programmes or products across different channels and audiences
• collaborate effectively with internal and external stakeholders to create social media campaign plans and content and optimise for changes mid-campaign
• knowledge across a range of platforms including but not limited to: Hootsuite, Canva, Jira, Google Analytics
• knowledge or experience creating high-impact, reactive social media content in response to policy updates or external events
• up-to-date knowledge of social media trends, platform algorithms and best practice, with a track record of applying this knowledge to increase engagement, brand awareness and conversions
• understanding of how to develop and influence social media strategies that engage diverse audiences, particularly within the charity and education sectors