Social Media Marketing Manager

Responsibilities

• Develop and implement comprehensive social media strategies aligned with organisational goals
• Create, curate, and schedule engaging content across platforms such as Facebook, Instagram, Twitter, LinkedIn, and others
• Monitor social media channels for comments, messages, and engagement opportunities; respond promptly and professionally
• Analyse performance metrics to optimise content and campaign effectiveness
• Collaborate with marketing, PR, and creative teams to ensure consistent messaging and branding
• Manage social media advertising campaigns to increase reach and engagement
• Stay informed of industry trends, platform updates, and emerging tools to keep content fresh and relevant
• Foster positive relationships with followers, influencers, and media contacts to enhance brand reputation

Requirements

• Proven experience in social media management and content creation
• Strong understanding of public relations principles and best practices
• Excellent written communication skills with the ability to craft compelling messages
• Proficiency in social media analytics tools and scheduling software
• Creative mindset with the ability to generate innovative ideas for campaigns
• Organised with excellent time management skills to handle multiple projects simultaneously
• Ability to work independently as well as part of a team in a fast-paced environment
• Knowledge of digital marketing trends and audience engagement strategies