Social Media & Marketing Lead

Responsibilities

• Develop and manage the social media strategy for the programme across LinkedIn, Facebook, Instagram and X
• Create, schedule and publish engaging organic content tailored to early years practitioners
• Monitor and respond to engagement, comments and direct messages across platforms
• Identify and engage key sector influencers, practitioner communities and partner social channels to amplify reach
• Track and report social media performance data against registration targets
• Support the development and execution of the digital advertising campaign (£75,000 budget)
• Brief and coordinate with external agencies or freelancers where needed
• Monitor campaign performance and optimise targeting and creative to maximise registrations
• Ensure campaign messaging is consistent across all channels and aligned with programme and Dingley's Promise brand guidelines
• Liaise with consortium marketing partners on their marketing deliverables and coordinate activity across partner networks

Requirements

• Demonstrable experience managing social media channels professionally, including content creation and community management
• Experience planning and executing digital marketing campaigns
• Strong copywriting skills — able to write engagingly for a practitioner audience
• Competent with social media management and scheduling tools
• Analytically minded — comfortable using data to track performance and inform decisions
• Collaborative and organised, with experience working across multiple stakeholders or partners

Preferred

• Experience marketing CPD, training or educational programmes
• Familiarity with the early years or education sector
• Experience managing paid social or digital advertising campaigns
• Knowledge of GDPR requirements for marketing communications
• Experience coordinating partner marketing activity at national scale