Social Media and Marketing Executive

Chester, Cheshire West and Chester, UK

Salary Not AvailableMid LevelPermanent

Posted 5 weeks ago

Job Summary

Own and deliver social media strategy and content for Chester Race Company brands, from calendar planning and content creation to influencer coordination and performance reporting.

Manage content calendar across brands
Lead campaigns from concept to execution with performance tracking
Collaborate with marketing to integrate sponsorship and paid/social activity

Job Description

Responsibilities

Own and manage the social media content calendar for brands within the Chester Race Company group
Research trends and develop creative content ideas that engage target audiences and support campaign KPIs
Plan, coordinate and deliver on-site and off-site content production, including briefing influencers, creators and participants
Edit high-quality photography, videography for social media channels, ensuring all content reflects brand guidelines and values
Lead the delivery of social media campaigns from concept through to execution, monitoring performance against agreed objectives
Manage day-to-day social media activity across all platforms
Build and maintain an engaged online community by responding to messages and comments in line with brand tone of voice
Work closely with commercial and marketing colleagues to deliver sponsor and partner commitments through integrated social media activity
Report on social media performance and statistics for partners and sponsors
Support the wider marketing team in the planning and delivery of integrated campaigns across digital and offline channels, including paid social activity

Requirements

Previous experience in creating content and using social media planning tools such as Sprout Social
Proficient with editing and planning software’s
Ability to report and interpret data to optimise content and campaigns
Excellent written communication skills and attention to detail
Organised and proactive mind-set, with an ability to forward plan

Preferred

Experience in Racing, Sport or live events
Degree in Marketing, Commercial or similar
Knowledge of email, website or influencer marketing and paid social campaigns

Benefits

What we offer: CRC offer a great selection of benefits, from Race Day tickets to enhanced pension contributions.

CHESTER RACE COMPANY LTD

Chester Race Company Ltd is a dynamic, constantly evolving organisation with an ever-expanding portfolio. The Company owns three racecourses (Chester, Bangor-on-Dee & Musselburgh), an on-course hotel – the Holiday Inn Express, and a vibrant Chester city-centre bar; Commonhall Social.Chester Race Company also operates its own provision of on-course catering via its Horseradish brand; delivering year-round events, race meetings and conference and banqueting at Bangor-On-Dee and Chester Racecourse, Chester Town Hall, Liverpool Cathedral and numerous affiliate venues, as well as bespoke events throughout the North-West and further afield.

82 employees (6 in marketing)

www.chester-races.com

Links

www.chester-races.com

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