Social Media Manager

Responsibilities

• 1. Social media strategy and planning: Develop and maintain CITB's social media strategy, covering all owned channels and audience segments (employers, training providers, careers audiences and industry stakeholders). Maintain a rolling social media content calendar aligned to the directorate's campaign planning calendar and organisational communications priorities. Ensure social media activity supports the trust-rebuilding programme by maintaining a consistent, credible and responsive organisational voice across all platforms.
• 2. Content creation and channel management: Create, schedule and publish social media content across all CITB-owned channels. Produce or commission short-form written, visual and video content appropriate for each platform and audience. Maintain consistent brand voice and visual identity in line with Government brand guidelines and CITB's content standards. Apply GCS SAFER framework standards to all social media activity to ensure digital brand safety.
• 3. Paid social coordination: Plan and manage paid social media activity. Brief paid social requirements to agencies or manage in-house where appropriate. Monitor paid social performance and provide optimisation recommendations. Ensure paid social spend is tracked and reported accurately to the Marketing Operations and Planning Manager.
• 4. Community management and monitoring: Oversee and manage the monitoring of CITB's social media channels for audience engagement, comments and emerging issues. Manage community responses in line with CITB's community management and social media response guidelines. Identify and escalate reputational risks or emerging issues to the relevant Marketing Communications Business Partner. Oversee the maintenance of the social media issues log.
• 5. Influencer and ambassador coordination: Manage influencer and ambassador social media activity related to CITB, Go Construct and SkillBuild. Manage relationships with social media influencers and brand ambassadors in line with GCS influencer marketing guidance, ensuring appropriate disclosure and brand alignment.
• 6. Analytics and reporting: Monitor and analyse social media performance across all channels using platform analytics and third-party tools. Produce regular performance reports and contribute social media data to the directorate's evaluation framework. Make evidence-based recommendations for strategy and content optimisation.

Requirements

• Proven experience of managing organisational social media channels across multiple platforms, including both organic and paid activity
• Strong understanding of social media platform algorithms, audience behaviour and content best practice across LinkedIn, X, Instagram, Facebook TikTok and YouTube
• Experience of community management and social media issues monitoring
• Ability to produce engaging short-form content for digital audiences
• Experience of using social media analytics tools and producing performance reports
• Knowledge of digital brand safety principles and responsible social media management
• Strong organisational skills with ability to manage a high-volume content calendar
• Experience of social listening and reporting
• On-call arrangement may be required for social media monitoring during significant organisational events, crises, or high-profile campaigns. Flexible approach to working hours to accommodate real-time social media management requirements.
• Travel as required throughout UK

Preferred

• Experience of working within a public sector, Arm’s Length Body, or regulated industry social media function
• Knowledge of GCS SAFER framework or equivalent digital brand safety standards
• Experience of influencer marketing and ambassador programme coordination
• Familiarity with paid social media planning and buying processes
• Video production or editing skills

Benefits

• 25 days holiday + bank holidays
• 3 additional days Christmas shutdown
• Generous pension scheme (up to 9% employer contribution)
• Life assurance (4x salary)
• 2 paid volunteering days per year
• Professional development & funded training qualifications
• Employee Assistance Programme
• Be part of a respected organisation shaping the future of UK construction