Social Media Manager

Responsibilities

• Develop and execute the social media strategy across all six venue accounts, owning channel planning across Instagram (feed and stories), TikTok and LinkedIn
• Run TikTok as an active channel for each venue, with its own content plan
• Create and manage clear content calendars aligned to marketing campaigns, events and key trading periods
• Ensure each venue’s social presence reflects its individual personality while remaining on-brand
• Set and manage your own priorities across the six accounts week to week, in line with wider marketing priorities
• Lead hands-on content creation across venues, with a focus on reels, hybrid carousels, behind-the-scenes and trend-led content
• Keep a varied content mix on every account, including native styles across different platforms
• Capture high-quality food, drink, service and atmosphere content in live environments
• Write high-performing captions and copy aligned to brand tone and audience
• Manage content libraries and workflows so assets are organised and reusable

Requirements

• At least 3 years managing social media for several brands or accounts at once, ideally in hospitality, food & beverage or lifestyle
• Strong hands-on content creation skills, particularly photography, short-form video, reels and carousels
• Deep understanding of what performs well in hospitality social content
• Active, current experience across Instagram (feed and stories), TikTok and LinkedIn
• Hands-on experience running Meta campaigns yourself: campaign setup, objectives, audience targeting, lifetime and daily budgets, and live optimisation
• Confident producing monthly performance reports and using the data to make decisions
• Organised and proactive, able to manage your own priorities across several accounts without daily direction
• Experience using project management tools such as Notion or Monday to own your workload, priorities and schedules
• Comfortable using AI tools to improve workflows and processes, from planning and content production to reporting
• Commercially aware with a focus on driving real-world results with both creative and performance metrics

Preferred

• Agency or multi brand experience, particularly managing several client accounts at once
• Paid social experience on TikTok and LinkedIn

Benefits

• Bereavement leave
• Company pension
• Discounted or free food
• Employee discount
• Sick pay
• Work from home