Social Media Lead

Responsibilities

• Set and deliver a social media strategy that supports Group priorities, audience needs and Accelerate 2030 ambitions.
• Lead Lloyds Banking Group's corporate social presence across LinkedIn, TikTok, YouTube and Instagram, driving reputation, engagement and growth.
• Define channel strategies and stay ahead of audience, platform and technology trends.
• Lead editorial planning and creative direction, delivering impactful social-first content and campaigns.
• Use audience insight, social listening and performance data to continually improve content and outcomes.
• Build strong relationships with platforms, agencies and industry partners to bring innovation and best practice into the team.
• Own social governance, monitoring, escalation and crisis communications, protecting and enhancing the Group's reputation.
• Lead, develop and inspire a high-performing team while building future capability across Digital, Social and Creative Studio.

Requirements

• Significant experience leading corporate social media within a large, complex organisation, ideally in a regulated environment, with deep expertise in channels, audiences and platform strategy.
• Strong creative judgement and a track record of innovation , developing social approaches, campaigns and channels that engage audiences and deliver measurable outcomes.
• Experience launching, scaling and evolving social channels and capabilities , responding to emerging platforms, trends and changing audience behaviours.
• Strong data and insight capability , using performance evidence to shape strategy, demonstrate impact and continually improve.
• A strong understanding of discoverability , including GEO and how content performs across social platforms, search and generative AI experiences.
• Proven leadership and influencing skills , with experience building high-performing multi-disciplinary teams, strong external networks and trusted relationships with senior stakeholders.
• Sound judgement and curiosity , balancing creative ambition and pace with governance and risk, and confidently challenging established communications approaches when better opportunities exist.
• AI literacy: a curious mindset and proven experience of responsibly leveraging AI to drive efficiency and enhance creativity.

Benefits

• A generous pension contribution of up to 15%
• An annual performance-related bonus
• Share schemes including free shares
• Benefits you can adapt to your lifestyle, such as discounted shopping
• 30 days' holiday, with bank holidays on top
• A range of wellbeing initiatives and generous parental leave policies