Social Media Executive

Responsibilities

• Develop and execute OhMyFood’s social media strategy for Phase 1 launch.
• Plan content calendars across Instagram, TikTok, LinkedIn, and other platforms.
• Create engaging captions, campaign ideas, reel concepts, and storytelling formats around home‑cooked food, chefs, and community.
• Work closely with the content team to produce high‑quality visual and video content.
• Lead social media campaigns tailored for the UK food, hospitality, and consumer market.
• Manage daily community engagement- comments, messages, brand mentions, and audience interactions.
• Identify trends, sounds, formats, and influencer opportunities relevant to food and lifestyle audiences.
• Support influencer outreach, creator collaborations, and community‑led growth.
• Track performance metrics: reach, engagement, follower growth, conversions, and campaign results.
• Share weekly reports with insights, learnings, and recommendations.

Requirements

• Experience in social media management, content strategy, digital marketing, or brand communications.
• Strong experience managing social media for food, hospitality, D2C, marketplace, lifestyle, or consumer brands.
• Proven ability to plan and execute campaigns from idea to delivery.
• Excellent storytelling, copywriting, and caption‑writing skills with a warm, food‑focused tone.
• Strong understanding of Instagram, TikTok, LinkedIn, and current trends.
• Experience with influencer marketing, creator collaborations, and community growth is a plus.
• Basic understanding of Canva, Figma, or similar design tools.
• Ability to analyse metrics and turn insights into clear actions.
• Self‑driven, organised, detail‑oriented, and comfortable in an early‑stage startup environment.
• Bachelor’s degree in Marketing, Communications, Media, Business, or related fields preferred (not mandatory).

Benefits

• Flexitime
• Work from home
• Certificate of Completion + Letter of Recommendation for exceptional performance.