SOCIAL MEDIA CREATIVE LEAD

Responsibilities

• Own and develop the creative strategy for all LANX paid social media channels, with an initial focus on Meta.
• Build and manage weekly content plans that align with product collections, seasonal campaigns, launches and wider business objectives.
• Plan and deliver content at least 30 days ahead of scheduled campaign launches, ensuring a consistent pipeline of fresh creative.
• Develop concepts and campaign ideas that balance strong brand storytelling with commercial performance.
• Identify opportunities to test new creative formats, messaging, hooks and approaches.
• Work closely with the brand team to ensure all paid media content is consistent with the LANX brand guidelines, visual identity and tone of voice.
• Take a hands-on approach to producing engaging, high-quality content for paid advertising, from initial concept through to final edit.
• Plan, shoot and edit video and photography specifically designed for paid social media.
• Create a variety of advertising assets, including short-form video, product-led content, lifestyle creative, static imagery and campaign storytelling.
• Develop multiple creative variations to support testing and optimisation.

Requirements

• At least 5 years' relevant experience in paid media creative, content production, social media or a similar role.
• A strong portfolio demonstrating the ability to plan, create and deliver engaging digital content.
• Proven experience creating content for Meta advertising, with a good understanding of what makes paid social creative successful.
• Strong video production and editing skills, with the confidence to independently shoot and produce high-quality content.
• An exceptional creative eye, with a strong understanding of composition, storytelling, branding and visual consistency.
• Experience developing creative concepts and managing content calendars.
• An understanding of paid media performance metrics and how creative decisions influence results.
• Excellent organisational and time-management skills, with the ability to manage multiple projects and deadlines.
• Basic graphic design skills, ideally with experience using Adobe Creative Cloud, including Photoshop and Illustrator.
• Strong communication skills and the confidence to pitch creative ideas and explain your thinking.

Preferred

• Experience using Adobe Premiere Pro, DaVinci Resolve or similar professional editing software.
• Experience producing content for fashion, footwear, lifestyle, retail or e-commerce brands.
• Experience managing independent content shoots, including locations, equipment and budgets.
• Experience with additional paid social platforms, such as TikTok, Pinterest or YouTube.
• Access to professional photography or video equipment is a bonus, although not essential.

Benefits

• 40% off all full priced LANX footwear
• Annual staff wellness “shutting shop” day - fully paid
• Heavily discounted gym memberships at Per4m gym in Whalley > per4mhealth.co.uk
• In-house HR support & company pension
• Monthly staff social - expenses paid for/ subsidised
• Company pension
• Christmas party, all-expenses-paid staff
• Unlimited free coffee
• Good vibes