SOCIAL MEDIA CREATIVE LEAD

Responsibilities

• Paid Media Creative Strategy & Planning - Own and develop the creative strategy for all LANX paid social media channels, with an initial focus on Meta. - Build and manage weekly content plans that align with product collections, seasonal campaigns, launches and wider business objectives. - Plan and deliver content at least 30 days ahead of scheduled campaign launches, ensuring a consistent pipeline of fresh creative. - Develop concepts and campaign ideas that balance strong brand storytelling with commercial performance. - Identify opportunities to test new creative formats, messaging, hooks and approaches. - Work closely with the brand team to ensure all paid media content is consistent with the LANX brand guidelines, visual identity and tone of voice.
• Content Creation & Production - Take a hands-on approach to producing engaging, high-quality content for paid advertising, from initial concept through to final edit. - Plan, shoot and edit video and photography specifically designed for paid social media. - Create a variety of advertising assets, including short-form video, product-led content, lifestyle creative, static imagery and campaign storytelling. - Develop multiple creative variations to support testing and optimisation. - Attend LANX photoshoots, working alongside the brand team to capture additional content specifically for paid campaigns. - Proactively identify opportunities to capture fresh and authentic content across the business, including visits to our partner factories to showcase the craftsmanship behind LANX products. - Think beyond the usual locations. Whether it's a hotel, a workshop, the countryside or somewhere completely unexpected, we want you to bring forward creative ideas that make LANX stand out. - Scope out creative concepts, production requirements and associated costs, pitching ideas and budgets to the Chief Brand Officer. - Take responsibility for organising and delivering approved content shoots, ensuring creative ideas become finished assets. - You'll have the freedom to be creative, explore new ideas and take ownership of bringing them to life.
• Paid Media Performance & Optimisation - Work closely with our external paid media specialists to review campaign performance and identify opportunities for improvement. - Understand the key performance indicators that matter, including engagement, click-through rates, conversions and return on advertising spend. - Use performance data to inform future creative decisions, identifying which content, messaging and formats resonate most with our audiences. - Continuously test, learn and refine creative approaches to improve results. - Contribute to regular performance reviews, sharing creative insights, recommendations and next steps. - Balance commercial performance with the importance of building and protecting the LANX brand.
• Brand Collaboration & Wider Marketing - Work closely with the wider LANX team to ensure paid media activity supports our overall brand and marketing strategy. - Contribute fresh ideas for campaigns, launches, collaborations and marketing activity that get people clicking, talking and sharing. - Support the creation of organic social media content when required. - Provide occasional cover for organic social media channels during periods of annual leave or absence. - Maintain a strong understanding of LANX products, collections, customers and the craftsmanship that makes our brand different.
• Creative Research & Innovation - Stay ahead of emerging social media trends, advertising formats and creative techniques. - Regularly research other brands, campaigns and creators to identify inspiration and opportunities. - Bring new ideas, approaches and creative thinking into the business. - Challenge existing ways of working and continually look for opportunities to improve the quality and effectiveness of our paid media content.

Requirements

• - At least 5 years' relevant experience in paid media creative, content production, social media or a similar role.
• - A strong portfolio demonstrating the ability to plan, create and deliver engaging digital content.
• - Proven experience creating content for Meta advertising, with a good understanding of what makes paid social creative successful.
• - Strong video production and editing skills, with the confidence to independently shoot and produce high-quality content.
• - An exceptional creative eye, with a strong understanding of composition, storytelling, branding and visual consistency.
• - Experience developing creative concepts and managing content calendars.
• - An understanding of paid media performance metrics and how creative decisions influence results.
• - Excellent organisational and time-management skills, with the ability to manage multiple projects and deadlines.
• - Basic graphic design skills, ideally with experience using Adobe Creative Cloud, including Photoshop and Illustrator.
• - Strong communication skills and the confidence to pitch creative ideas and explain your thinking.

Preferred

• - Experience using Adobe Premiere Pro, DaVinci Resolve or similar professional editing software.
• - Experience producing content for fashion, footwear, lifestyle, retail or e-commerce brands.
• - Experience managing independent content shoots, including locations, equipment and budgets.
• - Experience with additional paid social platforms, such as TikTok, Pinterest or YouTube.
• - Access to professional photography or video equipment is a bonus, although not essential.

Benefits

• - 40% off all full priced LANX footwear
• - Annual staff wellness “shutting shop” day - fully paid
• - Heavily discounted gym memberships at Per4m gym in Whalley > per4mhealth.co.uk
• - In-house HR support & company pension
• - Monthly staff social - expenses paid for/ subsidised
• - Company pension
• - Christmas party, all-expenses-paid staff
• - Unlimited free coffee
• - Good vibes