Responsibilities

• Build and grow Canon’s creator community , identifying and developing relationships with creators, influencers and digital storytellers who can authentically bring the brand and its products to new and younger audiences.
• Bring creator partnerships to life from end to end , overseeing collaborations, product gifting and kit loans while finding exciting opportunities to embed Canon within creator content and conversations.
• Shape engaging, creator-first social content , commissioning UGC for Canon EMEA’s TikTok channel, collaborating with creators and internal teams, and building a central bank of high-quality creator assets that can be used across European markets.
• Stay ahead of culture and social trends , spotting emerging conversations and opportunities and turning them into timely, reactive content that drives engagement and keeps Canon relevant within the creator community.
• Turn creator influence into measurable commercial impact , working closely with the Affiliates team to develop social commerce opportunities, grow brand preference and demonstrate the reach, engagement, sales and ROI generated through creator partnerships.
• Lead Canon’s influencer agency and creator tools , managing agency performance, scope and budget while identifying and implementing tools that help teams across EMEA work with creators more effectively.
• Work across an exciting mix of teams and markets , partnering with Social, Brand, Corporate Communications, Product Marketing, Legal, Digital and Analytics teams, while supporting local Canon teams to activate creator partnerships and maximise content opportunities.
• Own budgets, governance and performance , ensuring creator activity is commercially effective, compliant and well managed, with clear reporting and continuous optimisation based on platform trends, audience behaviour and campaign results.

Requirements

• 3–5 years’ experience in influencer, creator or social media marketing, gained within a brand or agency environment, with a proven track record of developing and delivering successful creator partnerships.
• Strong understanding of social platforms, content formats, algorithms and audience behaviour, with the ability to identify trends and translate them into engaging, relevant content.
• Experience creating, commissioning and editing social content, with excellent written, editorial and communication skills.
• Experience managing influencer campaigns, paid social and content usage rights, with an understanding of licensing, IP, brand safety and compliance.
• Proven ability to manage agencies, campaign budgets and multiple projects, delivering effectively against deadlines and demonstrating performance and ROI.
• Strong stakeholder management and collaboration skills, with the ability to work effectively across multiple teams, markets and external partners.
• Good understanding of social commerce, affiliate and performance-based creator marketing, alongside broader content marketing and SEO principles.
• Confident using relevant social media, content and analytics tools, such as Meta Business Suite, Hootsuite, Sprout Social, Canva or Adobe Creative Suite, and Google Analytics.

Benefits

• Be part of a diverse, energetic team, joining 50+ nationalities at our EMEA HQ
• Enjoy hybrid working (3 days in office, 2 from home)
• Benefit from flexible hours, professional development, and a wide range of perks
• Minimum of 25 days of personal holiday per year with up to 5 days of available holiday purchase
• Access a competitive salary, wide-ranging benefits, a generous pension scheme and up to 38% discount on Canon products
• Be part of a company that values sustainability, inclusion, and your personal growth
• Great transport links- Elizabeth Line and Stockley Park low-cost Shuttle Bus and free parking on site