Responsibilities

• Conceptualise, script and pitch highly engaging social-first content ideas aligned with government priorities while maintaining deep awareness of fast-moving platform trends, algorithm shifts and emerging formats across TikTok, Instagram, YouTube and beyond. Bring a genuine instinct for what resonates with diverse public audiences.
• Own full end-to-end video production independently, shooting, hosting where required, and self-editing high-quality content optimised for each platform's native formats and technical requirements. Consistently meet GMU quality standards while working at pace across multiple concurrent projects.
• Interview diverse members of the UK public, government employees and ministers to transform complex government initiatives into relatable, culturally relevant human-interest stories. Draw out authentic perspectives that connect citizens with government work in a meaningful and accessible way.
• Work closely with channel managers, producers and story hunters to ensure all content is accessible, factually accurate and compliant with data protection and consent requirements. Apply platform-specific technical standards and GMU brand guidelines consistently across all outputs.
• Embrace AI as a collaborative and creative tool, utilising within your workflows; experimenting, testing and implementing new tools to increase productivity and deliver at pace.

Requirements

• Experience / Ability
• You have a proven track record of creating engaging video content for platforms like TikTok, Instagram, YouTube, or Facebook (either commercially, for a brand/charity, or on your own successful personal channels).
• You are comfortable behind the camera (shooting high-quality vertical video on smartphones or lightweight kits) and are confident and natural in front of the camera when a format calls for it.
• You have an eye for a good story and know how to write clear, punchy captions, video scripts, and on-screen text.
• You are a people person. You have the empathy and communication skills needed to interview diverse groups of people- from everyday citizens to senior officials - making them feel comfortable and drawing out authentic perspectives.
• While you love to experiment and take creative risks, you respect the rules. You understand the importance of accuracy, brand guidelines, and securing proper contributor consent and permissions.
• Background in communications, journalism, digital media, or a related field.

Preferred

• Experience in video production and editing, using tools such as Adobe Premiere Pro, Final Cut Pro, or similar software.
• Proficient in Adobe Creative Suite (or equivalent tools), with expertise in video editing.
• Proficient in content capture with mirrorless cameras or mobile phones.

Benefits

• Alongside your salary of £37,922, Cabinet Office contributes £10,986 towards you being a member of the Civil Service Defined Benefit Pension scheme. Find out what benefits a Civil Service Pension provides .
• Learning and development tailored to your role.
• An environment with flexible working options.
• A culture encouraging inclusion and diversity.
• A Civil Service Pension which provides an attractive pension, benefits for dependants and employer contributions of 28.97%.
• A minimum of 25 days of paid annual leave, increasing by one day per year up to a maximum of 30.