Marketing Director - Growth & Performance

UK (On-site)

Salary Not AvailableSenior Level7+ years expFull time

Posted 5 hrs ago

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Job Summary

Lead and own the full spectrum of performance marketing for a high-volume B2C lead-generation business, driving multi-channel acquisition, CRO optimisations, and long-term profitable growth across markets.

Own end-to-end marketing performance including PPC, SEO, CRM, and attribution.
Scale lead volume and improve lead-to-sale conversions while maintaining ROI and LTV targets.

Job Description

Requirements

At least seven years' experience leading performance marketing within a high-volume B2C lead generation business such as a marketplace, comparison site, car buying service, classifieds platform, travel aggregator or similar consumer acquisition business.
Proven experience as the senior marketing leader accountable for overall marketing performance, not simply responsible for one specialist channel.
Experience managing businesses generating tens of thousands of consumer enquiries each month, with accountability for increasing both lead volume and lead-to-sale conversion.
A proven track record of improving conversion rates through optimisation of customer journeys, PPC, SEO, CRO, CRM, attribution, landing page testing and marketing automation
Demonstrable success scaling acquisition while maintaining or improving ROI, CPA, CPL and customer lifetime value.
Experience leading specialist teams across PPC, SEO, Content, CRM, Affiliates, UX, Analytics and Performance Marketing.
Strong commercial judgement with the ability to balance short-term lead generation with long-term profitable growth.
Excellent understanding of digital acquisition channels including Paid Search, Organic Search, AI-driven search, affiliate marketing and conversion optimisation.
Strong analytical skills with the ability to use customer insight, experimentation and performance data to make commercial decisions.
Experience working closely with Product, Technology, Sales and Operations to improve customer acquisition and conversion.

Scrap Car Comparison

We are the clear market leader in our sector and one of the fastest-growing car buying companies in the world. In the UK we generate over 100,000 customer enquiries each month and book in tens of thousands of vehicles over the same period through our high-traffic websites and nationwide operations. We have now launched across the United States, with multiple states already live and an ambitious plan to expand nationwide. Our rapid expansion and success have been driven by outstanding people, a strong culture, and our ability to lean into the advantages of cutting-edge technology. We are not a speculative startup. We have been established for over 15 years, are highly profitable, and have achieved this scale without external funding. That gives us both security and momentum – and yet, despite our size, we have kept the excitement, energy and ambition of a startup. Our team is collaborative, ambitious and relentlessly driven to be the best and most exciting place to work in our sector. Our aim is bold: to build a billion-dollar valuation within the next five years. Along the way, we want our growth to make a positive difference to others. We have already donated over £1 million to various charities, and as we scale, so too will our donations.

Founded in 2008

GBR

19 employees (2 in marketing)

www.scrapcarcomparison.co.uk