Responsibilities

• Own inbound lead gen end to end, get Plinth in front of the right people and turn that into booked calls, balancing volume and quality
• Take our newer products to market
• Build a US market, starting with grantmaking foundations
• Bring structure to our existing content and channels so nothing depends on memory or luck, then share it with the team
• Work with sales to understand our cycle and shape growth activity around it
• Work backwards from outcomes: know what SaaS marketing requires and how to cut through to a niche buyer
• Use AI to move faster than a two-person growth team normally could (research, drafting, and building your own tools and workflows)

Requirements

• You've had an idea, built it, and shipped it yourself, and can point to results you created
• You think differently about getting noticed, and you've ideated with a team
• You're comfortable owning metrics, sharing them across teams, and figuring out how to move them
• You've worked in digital marketing or paid ads, and you know where that runs out of road
• You build order out of chaos: systems, content calendars, process
• You're genuinely into AI for speed. You've used tools like Claude or Claude Code beyond chatting, and you get what they can do for research, drafting, automation, and small workflows

Preferred

• You've created content yourself at some point (it didn't need to work you just need to understand what that process involves, since you'll be working alongside someone who does this full-time)
• You can look at existing content and see three other ways to reuse it
• You've worked in or alongside the charity, social impact or local government world
• You know your way around US grantmaking, or the charity/foundation sector more broadly