Responsibilities

• Performance marketing (Meta, Google, Microsoft)
• Own and optimise always-on paid social (primarily Meta) and paid search campaigns across both brands
• Manage budgets, bidding, targeting, and creative rotation against CAC targets
• New paid channel testing
• Design and run structured tests for alternative paid channels (plus supporting on ad hoc tests across affiliates, direct mail and organic/SEO-adjacent initiatives)
• Proactively identify and pitch new channels or test ideas worth pursuing — you don't need to wait for a green light to start scoping something promising
• Define test hypotheses, success criteria, and kill/scale decisions rather than running open-ended pilots
• Ecommerce & product marketing
• Own the marketing side of the customer journey from ad click through to conversion — landing pages, offer structure, and funnel performance
• Work with the Content Creator and Brand & Comms Lead to brief creative that's grounded in what's actually converting

Requirements

• 2–4 years in performance marketing, growth, or digital marketing, with hands-on day-to-day management of paid social and/or paid search budgets
• Direct experience managing Meta Ads and Google Ads (Microsoft Ads a plus)
• Some exposure to ecommerce or product marketing — funnel, landing page, and conversion optimisation
• Comfortable with marketing attribution and conversion tracking concepts, even if you haven't owned the full reconciliation process yourself
• Startup or scale-up experience, or a track record of taking on more than your job title strictly required
• Bonus: experience testing emerging/non-standard channels (affiliates, direct mail, new ad platforms)
• AI-native : you use AI tools daily to solve real problems — automating reporting, processing data, building small tools — not just prompting for ad copy
• High initiative : you spot a manual process and ask "why isn't this automated?" — then fix it, rather than flagging it and waiting
• Strong critical thinking : you interrogate data, question assumptions, and push back when a conclusion doesn't hold up
• Intellectually curious : comfortable getting fast up to speed in unfamiliar territory — direct mail mechanics, incrementality/causal thinking, new ad formats

Preferred

• Familiarity with Holistics, Segment, or similar BI/CDP tools
• Experience with Google Apps Script or similar for lightweight marketing automation
• Interest in or affinity with the pet care / animal welfare space

Benefits

• Discounted Smart Pet Tags and pet insurance.