PetDatabase.com

Brand · Consumer Services

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Company overview

At Pet Database, we help pet owners, animal lovers, and rescue organisations protect, reunite, and care for the animals they love. We’re on a mission to fix what’s broken in the UK’s pet microchipping and lost pet systems, and we’re growing fast. We work with everyone from pet owners and animal rescues to vets, dog wardens, breeders, and local councils giving them the tools to register, update, and protect pets through a simple, accessible platform.

London, England, GBR

7 employees (2 in marketing)

petdatabase.com?ref=li

Salaries

Typical salary range

£40,000 – £45,000

/ yr

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People

Founders

Indy Sangha

Founder

Marketing leadership

Ira Krachanovskaya

Chief Marketing Officer

Headcount trend

Company growth over the last 12 months

Audience

Monthly website visitors

114.6K

Month over month+6%

Quarter over quarter-17.6%

Top sourceSearch (56.6%)

Ad budget per month$939.4

Average search rank42.7

Traffic source mix

56.6%

Direct

18.4%

Links

petdatabase.com?ref=li

PetDatabase.com insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded

—

Headquarters

London, England

Employees

2-10

300% growth last 12mo

Marketing team

29% of company

1 saved employee profiles are linked to this company.

Overall company growth

Shows if the company is growing, flat, or shrinking.

Growing 300%

LinkedIn headcount is up 300% over the last 12 months.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result

Low risk

Growing 300% last 12 months

Trend

2023-01-30 -> 2026-04-20

Headcount (12 months)

+300%

Last funding round

—

Negative news (120 days)

Risk score0/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors

114.6K

Month over month+6%

Quarter over quarter-17.6%

Top sourceSearch (56.6%)

Traffic source mix

56.6%

Direct

18.4%

Referral

Competitors and search

Shows competitors and key search metrics in one view.

Main result

0 competitor sites

Search traffic: 112 organic clicks / 5.2K paid clicks

Organic competitors

Paid competitors

Keyword change

+17

Ad budget per month

$939.4

Average search rank

42.7

Organic competitors5

Paid competitors5

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Total followers

248

12-mo growth

+188.4%

Monthly growth

+69.9%

Marketing team growth

Shows if the marketing team is growing, flat, or shrinking.

Unknown

We need LinkedIn role growth data for marketing-related functions.

Marketing leader strength

Shows how strong marketing leadership looks at company level.

Low

Marketing leadership appears more mid-level today. Typical leader time at company: 1 years.

Founder or CEO

Saved founder and CEO profiles.

Indy Sangha

Founder

Marketing team size

Shows saved marketing team size.

29% of the company • 1 saved marketing people

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team

Based on saved marketing team size: 2.

Marketing leadership

Shows saved marketing leaders.

Ira Krachanovskaya

Chief Marketing Officer

CMO profiles

Shows saved CMO-level marketing leaders.

Ira Krachanovskaya

Chief Marketing Officer

Loading insights...

PetDatabase.com insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded

—

Headquarters

London, England

Employees

2-10

300% growth last 12mo

Marketing team

29% of company

1 saved employee profiles are linked to this company.

Overall company growth

Shows if the company is growing, flat, or shrinking.

Growing 300%

LinkedIn headcount is up 300% over the last 12 months.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result

Low risk

Growing 300% last 12 months

Trend

2023-01-30 -> 2026-04-20

Headcount (12 months)

+300%

Last funding round

—

Negative news (120 days)

Risk score0/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors

114.6K

Month over month+6%

Quarter over quarter-17.6%

Top sourceSearch (56.6%)

Traffic source mix

56.6%

Direct

18.4%

Referral

Competitors and search

Shows competitors and key search metrics in one view.

Main result

0 competitor sites

Search traffic: 112 organic clicks / 5.2K paid clicks

Organic competitors

Paid competitors

Keyword change

+17

Ad budget per month

$939.4

Average search rank

42.7

Organic competitors5

Paid competitors5

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Total followers

248

12-mo growth

+188.4%

Monthly growth

+69.9%

Marketing team growth

Shows if the marketing team is growing, flat, or shrinking.

Unknown

We need LinkedIn role growth data for marketing-related functions.

Marketing leader strength

Shows how strong marketing leadership looks at company level.

Low

Marketing leadership appears more mid-level today. Typical leader time at company: 1 years.

Founder or CEO

Saved founder and CEO profiles.

Indy Sangha

Founder

Marketing team size

Shows saved marketing team size.

29% of the company • 1 saved marketing people

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team

Based on saved marketing team size: 2.

Marketing leadership

Shows saved marketing leaders.

Ira Krachanovskaya

Chief Marketing Officer

CMO profiles

Shows saved CMO-level marketing leaders.

Ira Krachanovskaya

Chief Marketing Officer

PetDatabase.com

Growth Manager

Community Manager

Influencer & Community Manager

Influencer & Community Manager

Digital Content Creator

Digital Content Creator

Company overview

Salaries

People

Founders

Marketing leadership

Headcount trend

Audience

Links

Overall company growth

Company stability and risk

Website traffic

Competitors and search

LinkedIn followers

Marketing team growth

Marketing leader strength

Founder or CEO

Marketing team size

First hire or larger team

Marketing leadership

CMO profiles

Open positions6 open marketing positions

Growth Manager

Community Manager

Influencer & Community Manager

Influencer & Community Manager

Digital Content Creator

Digital Content Creator

Overall company growth

Company stability and risk

Website traffic

Competitors and search

LinkedIn followers

Marketing team growth

Marketing leader strength

Founder or CEO

Marketing team size

First hire or larger team

Marketing leadership

CMO profiles