Responsibilities

• Schedule and publish all content delivered by the Digital Content Creator: reels, static images and stories.
• Own the publishing calendar and make real-time calls on timing based on what's happening in the community, trending moments, or audience behaviour.
• Post reactive stories throughout the day, such as events, community moments, influencer reshares, rescue stories to keep the brand feeling alive and present.
• Be the team's ear to the ground: you talk to more pet owners, creators, and rescue workers than anyone else on the team, and that insight should shape what we make.
• Own the daily management of Pet Database's (+ other brands’s) presence across Instagram,Facebook and TikTok: responding to comments, DMs, messages, and reviews promptly and in our brand voice.
• Build and manage our presence in Facebook rescue groups and local community groups, helping us reach rescue organisations at scale.
• Explore building a presence on Reddit down the line: a bonus if you have experience there!
• Identify, approach, and manage relationships with pet influencers and lifestyle influencers across Instagram & TikTok
• Negotiate and manage gifting, affiliate partnerships, and paid collaboration agreements, working within budget and brand guidelines set by the Brand Lead.
• Brief influencers clearly and ensure content produced aligns with our brand voice, campaign goals, and platform best practices.

Requirements

• Strong experience in community management, social media, partnerships, or a closely related role.
• Demonstrable experience managing online communities (Facebook groups, Instagram, Reddit, or similar) with real engagement growth to show for it.
• Comfortable with outreach and relationship-building at scale, from cold DMs to longer-term partner comms.
• Strong written communication skills, as you'll be representing the brand in hundreds of conversations every week.
• Organised and data-aware: you'll manage a pipeline and track community KPIs.
• Happy to get out and about for events as part of the role.
• A genuine passion for animal welfare.

Benefits

• A chance to make a real difference for pet owners and animal welfare across the UK.
• Discounted Smart Pet Tags and pet insurance.
• The opportunity to work on meaningful projects with rescue charities and shelters.
• Exposure to every part of the business (ops, product, partnerships) in a small, close-knit team.
• Hybrid working from London.