Responsibilities

• Produce short-form video content (Reels) end-to-end for Instagram, Facebook & TikTok: concept, filming, editing, and handoff
• Be comfortable stepping in front of the camera yourself to create authentic, engaging content when needed.
• Create static assets like graphics, carousels, and feed posts by using tools like Canva, CapCut, or Figma.
• Stay on top of platform trends and adapt formats quickly to keep content feeling fresh and native.
• Produce creative assets for paid social campaigns on Google, Meta (and potentially TikTok), working from copy and briefs provided by the Brand Lead.
• Create email marketing assets such as headers, banners, and visual content
• Test different formats, based on shared insights, and keep iterating to improve results.
• Own and manage the content calendar week to week, building it from the campaign themes and brand pillars set by the Brand Lead each month.
• Take in community intelligence from the Community Manager, such as rescue stories, trending topics, audience reactions, and deliver finished, approved content ahead of agreed publishing deadlines.
• Use AI tools (Claude, ChatGPT, Google Labs, generative image tools, editing assistants) as a core part of your workflow not as a shortcut, but as a superpower.
• Stay curious about what’s emerging in AI content tools and bring new ideas to the team.

Requirements

• Strong experience in content creation, social media, or digital marketing.
• A strong portfolio of short-form video you’ve made yourself. Please share links or examples when you apply.
• Comfortable on camera and able to show up as an authentic face for the brand.
• Proficient with at least one editing tool (CapCut, InShot, Premiere, Final Cut) and one design tool (Canva, Figma, or similar).
• Experience creating assets for organic social, paid social, and email - you know what a good ad creative looks like.
• Genuinely comfortable using AI tools in your day-to-day creative work.
• A self-starter who thrives with autonomy and doesn’t need someone looking over their shoulder.
• Comfortable working independently in a remote or hybrid setup.
• A team player – willing to get stuck in and try things outside your job description
• A real love of animals – you’ll be talking about them all day!

Benefits

• A chance to make a real difference for pet owners and animal welfare across the UK.
• Competitive salary of £40,000–£45,000.
• Discounted Smart Pet Tags and pet insurance.
• Exposure to every part of the business (ops, product, partnerships) in a small, close-knit team.
• Hybrid working from London.

Location

• Location: London, England, United Kingdom
• Work_arrangement: Hybrid
• Hybrid working from London.