Responsibilities

• Own the entire go-to-market function — across every product we ship.
• Write landing-page copy, run Product Hunt launches, recruit beta cohorts, build referral systems, and feed everything you learn back into the product backlog.
• Work directly with the founders and the engineering team, with significant ownership from day one.
• Own the full GTM lifecycle — pre-launch positioning, launch execution, ongoing acquisition, retention, and the feedback loop into product.
• Hands-on, fast-paced role with real variety. You'll work across multiple SaaS products in parallel, so no two weeks look the same. The pace is the point.

Requirements

• 3+ years of growth or marketing experience, ideally at a SaaS startup or agency
• A track record of taking products from pre-launch to revenue (we want numbers and stories)
• Strong writing — you can write a landing page, an email sequence, or a LinkedIn post that actually converts
• Hands-on experience with the marketing stack: Google Analytics, Stripe, an email platform, and an SEO tool
• Comfortable working across multiple products and priorities at once
• Genuinely commercial: you care about CAC, LTV, activation rate, and churn — not vanity metrics
• Self-starter mentality — no one will be telling you what to do day to day
• Hands-on energy — this is a doing role, not a directing role
• Strong writing across formats — short copy, long copy, email, social
• A commercial brain that connects every piece of marketing work to a business outcome

Preferred

• Experience launching products on Product Hunt, G2, or Capterra
• Previous work in niche verticals (hospitality, professional services, property, etc.)
• Basic design skills in Figma or Canva
• Hands-on with SEO tools like Ahrefs or Semrush
• Familiarity with referral platforms (Rewardful, Tolt) or affiliate marketing

Benefits

• Hybrid working
• 2–3 days a week in our London office, the rest from home or wherever you do your best work.
• Direct access to founders
• You'll work alongside us every week. No layers. No politics. A seat at the table for every major decision.
• Multi-product variety
• Real ownership
• Own the entire GTM function from day one — not a slice of it. Build the playbook from the ground up.
• Modern tooling
• MacBook Pro, full marketing stack, AI-augmented tools across the board. No friction by default.
• Career upside