Senior Social Media Officer (Maternity Cover)

Responsibilities

• As Senior Social Media Officer, you'll play a key role in delivering our social media strategy, creating compelling content that increases engagement, drives awareness of our services, and helps establish meaningful connections between Blue Cross and its audiences.
• You'll be responsible for managing and supporting our social media channels and centre accounts, developing content plans, monitoring performance, providing insight and analysis, and identifying opportunities to grow our audiences.
• Through a test-and-learn approach, you'll use data, trends and emerging opportunities to continually improve our content and maximise impact

Requirements

• Substantial experience managing social media accounts and online communities for public-facing organisations with large audiences
• Experience developing and implementing audience-focused content plans across multiple channels and activities, with evidence of delivering defined objectives
• Experience collaborating with subject matter experts to produce accurate and informative content that makes complex topics accessible and engaging
• Strong multimedia content creation skills, with experience using relevant design and video-editing tools
• Experience using social media publishing, community management and analytics platforms, with the ability to apply insight to optimise content and improve performance
• Outstanding written and verbal communication skills, with strong attention to detail and storytelling ability
• Demonstrable ability to build effective relationships and advise or influence stakeholders across different functions and levels of seniority
• The ability to demonstrate, understand and apply our Blue Cross values

Preferred

• Experience working with online influencers, public figures or corporate partners
• Experience supporting social media responses during reputational issues, crises or rapidly developing situations
• Understanding of the wider digital marketing landscape

Benefits

• Full time equivalent of 38 days holiday rising to 43 with service (including Bank Holidays)
• Programmes for physical and mental wellbeing support
• Free access to GP via MetLife- 24/7 GP services, private prescriptions and more for you and your family
• Health cash plan
• Unlimited access to an employee assistance programme
• Pension scheme with enhanced employer contribution
• Professional fees paid with Continuing Professional Development and personal development support.
• Life assurance
• 20% discount on Pet Plan pet insurance
• Enhanced family friendly policies