Senior Social Media Manager

Responsibilities

• Help set the strategic approach for both owned and earned digital communications, to ensure we are reaching and engaging with the right audiences on the departmental priorities that matter to them.
• Lead on a portfolio and deliver digital communications plans around DSIT priorities, using insight, drafting copy, commissioning and scheduling content, driving up engagement and continuously evaluating.
• Lead the delivery of the content creator strategy by identifying and managing relationships with relevant influencers to deliver engaging, audience-first content.
• Work with creators to co-develop platform-native, trend-led content aligned to campaign objectives.
• Develop always-on communications, creating consistent, audience-led content that sustains engagement.
• Identify opportunities to amplify activity through social trends, reactive moments and creator networks.
• Line management of IOs in the team, helping them to develop their digital communications skills, meet tight deadlines, manage changing briefs, and action feedback.
• Promoting digital skills capability by providing high quality advice and support to a range of colleagues in the Media, Visits, External Affairs and Campaigns Teams as well as senior leaders, ministers and their private offices.
• Respond to reactive issues, supporting the Media Team on urgent news stories, provide transparency for the public, challenge misinformation and defend the department's reputation.
• Put insight and evaluation at the heart of all your work – from ideation to evaluation - to ensure we are able to measure impact, and our communications is best developed to reach our intended audiences.
• As a line manager, you will be responsible for working with your members of staff to define their objectives, as well as managing their development and performance.

Requirements

• Strategically planning and delivering digital communications strategies for a large complex organisation that set challenging KPIs and deliver meaningful outcomes – both no/low cost and paid.
• Delivering insight-driven channel plans for different platforms (e.g. a YouTube-specific strategy), to maximise and grow their reach, engagement and following.
• Managing social media channels effectively day to day, preferably for a large or heavily scrutinised organisation.
• Excellent copy-writing skills including tailoring content for audiences and platforms.
• Ability to make strategic decisions by having strong analytical skills and developing insights into recommendations that improve communications approaches.
• Working closely with content creators to deliver engaging, earned-media content to reach the right audience and boost engagement.
• Keeping up with trends, new tech and platform updates to optimise your communications and thinking creatively when it comes to content, copy and partnerships.
• Handling highly reactive communications at pace and delivering effectively under pressure.
• Representing your team well and influencing senior stakeholders, particularly when given challenging feedback or when they disagree with your strategy.
• Good understanding of online risk and how to mitigate it.

Preferred

• Experience using social media management and monitoring platforms (e.g. Orlo Social).
• Experience of analytics and evaluation reporting on digital campaigns.

Benefits

• A culture of flexible working, such as job sharing, homeworking and compressed hours.
• Automatic enrolment into the Civil Service Pension Scheme, with an employer contribution of 28.97%.
• A minimum of 25 days of paid annual leave, increasing by 1 day per year up to a maximum of 30.
• An extensive range of learning & professional development opportunities, which all staff are actively encouraged to pursue.
• Access to a range of retail, travel and lifestyle employee discounts.
• The Department operates a discretionary hybrid working policy, which provides for a combination of working hours from your place of work and from your home in the UK.
• We regularly run events where you can find out more about the department and tips for the application and interview process.
• Disability Confident Leader employer status and adjustments for disabled candidates during recruitment