Specialist Holidays Group

Senior Social Media Executive

Ellesmere Port, Wirral, UK (Hybrid)

Salary Not AvailableSenior Level3+ years expPermanent

Posted 3 weeks ago

Job Summary

Own delivery of paid and organic social across multiple brands, driving strategy execution, performance analysis, influencer coordination, and content planning across platforms.

  • Own campaigns and reporting across multiple brands
  • Coordinate influencer and content planning with brand leaders
  • Align workstreams with trading priorities and social strategy

Job Description

Responsibilities

  • Work closely with the Head of Social to implement the social strategy
  • Plan, build, schedule and approve social campaigns across multiple brands.
  • Design, build and optimise complex paid social campaigns across multiple brands and channels.
  • Take ownership of weekly/monthly performance reporting and ad-hoc business reports for paid activity
  • Support the management of the monthly Social Media campaign calendar, ensuring activity aligns with trading priorities.
  • Ensure all communications follow brand tone of voice and guidelines.
  • Monitor and report on content performance, identifying optimisation opportunities.
  • Use reporting tools such as Google Analytics, Meta and TikTok platform analytics to analyse performance metrics and consumer behaviour.
  • Produce regular performance reports, comparing results against competitors and sharing insights with relevant stakeholders.
  • Oversee social styling, and creative social direction where needed

Requirements

  • Minimum of 3 years of experience in a Social Media role on socials, at a PR / Content / Media agency or brand
  • Good analytical understanding to organise and interpret data. Proficient in Microsoft Office and basic understanding of Google Analytics as well as Hootsuite, Meta Business Suite, Meta Ad Centre and TikTok Business Suite.
  • Confident presenting and featuring in content where appropriate, acting as a credible and authentic face of the brand
  • Strong understanding of the nuances of different social platforms and the ways audiences consume content on them
  • Experience in creating social media proposals across BAU and campaigns
  • Strong organisational and project management skills.
  • Creative thinker with demonstrable examples of high performing content.
  • Strong eye for visual detail and styling
  • Exceptional trend spotting ability and awareness of cultural shifts
  • Highly organised with excellent attention to detail

Benefits

  • Canteen
  • Casual dress
  • Company events
  • Company pension
  • Employee discount
  • Enhanced maternity leave
  • Enhanced paternity leave
  • Free parking
  • On-site parking
  • Referral programme

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Senior Social Media Executive

Specialist Holidays Group · Ellesmere Port, Wirral, UK · Hybrid