Senior Social Media Executive

Responsibilities

• Own and run TND's brand and product social channels — including Facebook, Instagram, LinkedIn, and YouTube.
• Write all social copy in our brand tone of voice, and create high-quality, engaging content that earns attention from an expert audience.
• Plan content against the marketing calendar, seasonal peaks, brand launches and new product releases.
• Work with the design and brand teams so social sits coherently alongside everything else we put out.
• Build and scale our cross-channel social strategy, with clear objectives and a clear view of what success looks like before anything goes live.
• Develop campaigns end to end - concept, budget, schedule and delivery.
• Identify where social can attract new audiences, including as we develop new sales channels.
• Manage and grow our communities, responding to comments and conversations and positioning TND as a genuine expert voice.
• Build relationships with the practitioners in our audience, turning followers into an engaged community that advocates for us.
• Plan and shoot image and video content for all platforms, from quick-turnaround social video to planned shoots.

Requirements

• Substantial experience in using, running and managing social media platforms and planning tools.
• Excellent written communication skills as this role involves a great deal of writing - spelling grammar and tone all matter.
• A strong creative eye and a solid grasp of what good looks like on each platform
• Deep working knowledge of the social landscape, including where it is heading, not just where it is.
• Comfortable with analytics - you can build a report, read it honestly and change course because of it.
• Able to shoot and edit social standard photo and video content.
• Curious and research minded, with the confidence to learn a technical subject properly.
• Comfortable working in a regulated category, or willing to learn it quickly - what we say about products is governed by rules, and getting it right is part of the job.
• Organised and self directed - you will be the only person doing this, so you will set your own rhythm.

Preferred

• Experience in health, nutrition, supplements or another regulated category.
• Experience of B2B or practitioner-led marketing as well as consumer.
• An interest in natural health and nutrition.

Benefits

• Company pension
• Employee discount
• Health & wellbeing programme
• Life insurance
• On-site parking
• Sick pay
• Work from home